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Benedict Cumberbatch Gets Wet, Mr. Darcy Style, for Charity Campaign Because there's nothing quite like a grumpy wet Cumberbatch

There are moments in cinema when a collective wetting of panties results in an advertising ripple heard through the decades, as marketers struggle to give the people what they want. One…

September 17, 2014, 4:00 PM EDT

How to Win a Clio Award 10 things I learned as an award judge

I was recently asked to be jury member of the Clio Awards. The Clios? An advertising award that my mother has actually heard of! But wait, it gets better. The…

September 17, 2014, 3:59 PM EDT

The Urban Legend of Free Social Marketing It’s time for brands to rethink their strategies

When I give advice to CMOs about new social marketing strategies, I often hear the same initial response: But nobody wants to come to my website. While that’s probably true…

September 17, 2014, 12:47 PM EDT

Awesome Beer Cans Show the Pantone Color of the Brew That's Inside Drink it up, designers

If you always suspected that a pale ale would rate a shimmering, golden 604C on the Pantone color system, have a pint on me. Spanish agency Txaber matches brew types with…

September 17, 2014, 9:37 AM EDT

Ad of the Day: Dax Shepard and Kristen Bell Charmingly Do a Lot of Nothing for Samsung With the Galaxy Tab S, you'll never leave the house

Samsung serves up a giant helping of adorable in this ad with real-life couple Dax Shepard and Kristen Bell, who are seduced by the Galaxy Tab S into ditching their…

September 17, 2014, 9:03 AM EDT

Costumed Man Sexes Up a Giant Ear in Very Strange Ads for Headphones Sensual massages and candlelit baths

After an inexplicable quiet period, we have a resurgence of giant ears in advertising, thanks to this incredibly silly McKinney campaign for Sennheiser's Urbanite headphones. A scraggly-bearded guy with a German…

September 16, 2014, 3:33 PM EDT

How Jack Daniel's Searched All Over the Country for the Best Bar Stories Inside Arnold's rich new website

IDEA: People in bars like to talk, especially when whiskey, preferably in copious amounts, has been consumed. Often, the stories are even about whiskey, insofar as it precipitated some memorable…

September 16, 2014, 2:42 PM EDT

Why This BBDO Creative Director Is Lying on the Ground and Licking a Screen for You Carlos Moreno salutes his own work

You can be proud of your ads. But reenacting them in real life? That can get awkward. Carlos Moreno, though, takes one for the team in the video below—a promo for…

September 16, 2014, 12:25 PM EDT

Brand of the Day: How Ikea Brings Design Ideas to Life in Social Before-and-after tips and more

The world's largest furniture retailer by sales doesn't even put most of its products together. Yes, Ikea has built an enormous business—and a beloved brand—around making the annoying and time-consuming…

September 16, 2014, 11:08 AM EDT

Ad of the Day: Pampers Gives Moms a Sweet Surprise on Their Baby's First Birthday It's their milestone, too

Sit back and take four minutes to watch this lovely ad by Pampers Japan. Titled "Mom's First Birthday," it celebrates a big milestone in a new mom's life—her baby's one-year checkup.…

September 16, 2014, 7:51 AM EDT

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