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New Yorkers Try to Quiet Union Square From a U.S. Open Umpire's Chair in Heineken Stunt Shhhhhhhh!

Chair umpires in tennis have a thankless job. Sure, they have real work to do, but they spend much of their time babysitting the crowd—and sometimes even babysitting the players. As…

August 26, 2014, 1:19 PM EDT

John Malkovich Makes a Pretty Damn Good Vampire in This Fun French Ad Sink your teeth into Buzzman's spot

John Malkovich plays a vampire in this amusing, cinematic spot from Buzzman promoting French streaming video service Canal Play. His character is also a bank manager. The fangs work either…

August 26, 2014, 10:36 AM EDT

Why Droga5 Thinks Its Jockey Campaign Could Last for a Decade Planting a flag and 'Supporting greatness'

IDEA: What would Buzz Aldrin do? It depends on his underwear. He did impressive things in the '60s while wearing Jockey briefs—walking on the moon, for one. But imagine what he'd…

August 26, 2014, 8:42 AM EDT

Houston Astros' Spoof of Viral Shopping Mall Ad Is Almost as Bad as the Team's Record Mitts and hats and mitts and hats!

When you have a .420 winning percentage, you come up with creative ways to put butts in seats. And Houston Astros pitchers Dallas Keuchel and Collin McHugh certainly didn't balk…

August 25, 2014, 3:01 PM EDT

New Agency Wants to Turn Every Ugly Craigslist Ad Into a Thing of Beauty The founders tell us how it works

Craigslist is not a place where you tend to find beautiful, creative, compelling advertising. It's almost all amateur ads, after all, and created within a fairly limiting framework. Still, we've seen…

August 25, 2014, 2:32 PM EDT

Gap's New Celebrity Ads Tell Us to 'Dress Normal.' What Does That Mean, Exactly? Redefining the whole concept

See this Gap ad with Anjelica Huston? How would you describe her look? Stylish? Sophisticated? Exceptional? Not according to Gap, which, as you can see, chooses a more unlikely word:…

August 25, 2014, 12:38 PM EDT

Airbnb Posts Its Strangest Listing Yet, Inviting You to Spend the Night at Ikea Fun co-branding from Australia

I love the smell of Hemnes in the morning. Some lucky Australians will soon wake up in an Ikea store in New South Wales after spending a night there as part…

August 25, 2014, 11:24 AM EDT

Female CEOs Pose for Underwear Ads: A Step Forward or Back for Women in Tech? Dear Kate lookbook causes stir

Is it controversial to be a CEO in your underwear? Many brands have been changing the way they use models in their ads lately. Several have promised not to airbrush models,…

August 25, 2014, 10:33 AM EDT

Ad of the Day: Van Damme Awesomely Sculpts a Mountaintop Ice Bar for Coors Light Bare hands, of course

Jean-Claude Van Damme is still ice cold, but also still not as frosty as a Coors Light, says the brewer. It's been more than two years since the Gen X icon…

August 25, 2014, 8:55 AM EDT

The World's Biggest Dandy Wants to Teach You All About PUR Water Arthur Tweedie isn't just full of hot air

Arnold has enlisted a Chris McDonald (circa Thelma and Louise) doppelganger to tout the taste of water filtered with PUR. The new spots feature Arthur Tweedie, a self-proclaimed water critic, and…

August 22, 2014, 3:32 PM EDT

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