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The Labels on These Clothes Tell the Tragic Stories of the Workers Who Made Them

Strong stuff from the Canadian Fair Trade Network

The label on a piece of clothing might reveal something about its provenance, but it hardly tells the whole story. The Canadian Fair Trade Network wanted to change that. To…

The Participation Agency Builds Crazy Out-of-Home Campaigns

Boutique shop mixes digital and experiential

Specs Who Ruthie Schulder (l.), president; Jessica Resler, creative director What Experiential marketing firm Where New York Even people who don't live in New York know that New Yorkers have no living space. So…

Intuit Brews a Special Beer for Accountants Only Called CPA IPA

Making tax season less taxing

Tax season is hell for accountants. But in Rhode Island this year, it's been a little less brutal than usual, thanks to this fun promotion by Intuit. Intuit makes software called…

Ava the Robot Goes From Tinder to LinkedIn, and Will Now Schedule Meetings for You

Meet your next personal assistant

Ava, the artificial intelligence from the movie Ex Machina who famously punked Tinder users during South by Southwest, isn't interested only in dating. She also has a business side, it…

Taking a Selfie Can Now Protect the California Coast, Thanks to This Ad Campaign

Gyro seeks donations on tax forms

Selfies, by definition, aren't selfless. But now, in California, you can do some good for the environment, not just for yourself, by snapping a pic along the coastline. Gyro San Francisco…

American Greetings Hopes to Provoke a Groundswell of Gratitude With the ThankList

Mullen teams with Oscar winner Barbara Kopple

American Greetings goes all-in with ThankList, an immersive multimedia experience from Mullen that encourages people to thank those who've made an impact on their lives. Two-time Oscar winner Barbara Kopple (for…

Pep Boys Mechanics Reflect on Gender in SNL's Perfect Spoof of Starbucks' 'Race Together'

Leaving customers horrified

The Internet didn't tolerate Starbucks' #RaceTogether promotion about racial awereness, and the coffee giant swiftly ditched the effort. But Saturday Night Live took notice, and brilliantly skewered the overly simplistic…

This Beautiful PSA From Spain About Embracing Life Keeps You Guessing Until the End

Then, a left turn

A new Spanish PSA from Publicis wants you love life, and not ruin it entirely. Hang picture frames, go running through the woods, get a tattoo, play rugby or hang out…

Ad of the Day: Neil Patrick Harris Comically Pitches Heineken Light Money Back Guarantee

With much ambivalence

The comically reluctant celebrity endorser can be a fun character, when done right. Ricky Gervais practically perfected it last week for Optus and Netflix in Australia. Now, Neil Patrick Harris…

Here Are 3 Fun New 'Be Like Mike' Gatorade Ads to Go With the Remastered One

And it's the music that's the star

Can we be even more like Mike? Gatorade's 50th anniversary celebration continues with three spots from TBWA\Chiat\Day, each reimagining the iconic Michael Jordan-inspired "Be Like Mike" jingle we've been humming for…

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