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A&W's Root Beer Mug Has Many Uses Beyond Holding Root Beer, Says Goofy Infomercial

But the press release is actually better than the ad

We had high hopes for this A&W Restaurants infomercial by agency Cornett for the A&W mug. Created for InStyle TV, it promised to be tongue-in-cheek, possibly nostalgic and—why not?—mobile friendly.  Well,…

Minnesota in a Box: To Get You to Visit, the State Will Now Visit You First

See Colle+McVoy's MNstagram booths

Take a vacation to Minnesota? Nah, it's too cold and dreary with all that snow and dreary-ness. Brrr… To combat this common misperception, Explore Minnesota Tourism tricked out a pair of…

Surfers Are Audacious Snails in Samsung's Latest Paean to the Waves

Considering an ineffable drive

Why did the snail cross the road? To go shoot the curl, of course. This new ad for Samsung frames the enterprising spirit (or, skeptics might say, the biological hardwiring) of…

Ken Griffey Jr. Gets a Lovely Tribute Ad From Mariners and Their Longtime Agency

Celebrating the legend's Hall of Fame induction last weekend

There was the dramatic, series-winning slide into home base in 1995. There was the gravity-defying, wall-climbing catch in 1991 (and then another one, four years later). There were the hundreds…

This Ad for a Snorkeling Mask Is So Elegant, You Won't Want to Hit the Beach Without One

A surprisingly serene experience

This ain't your grandpa's snorkeling mask. To promote Tribord's Easybreath full-face snorkeling mask, French agency Rosapark released a spot that almost seamlessly blends water and sky—a visual metaphor for how the…

Ad of the Day: The Origin Story of Running Legend Usain Bolt, as Told by Gatorade

Animated levity from Moonbot Studios

We've learned a lot about Usain Bolt through advertising—that he broke the 100-meter world record in 9.58 seconds, hails from Jamaica, a former colony of England (at whose capital he's appeared,…

Kleenex Explores the Sadness and Anxiety of Moving From Elementary to Middle School

And has a product-focused solution

Kleenex's "Someone Needs One" campaign is back with an emotional back-to-school video designed to make you need some Kleenex. Heading back to school is always an emotional time for kids, but…

From Writers to Directors to Musicians, Kids Made Target's Back-to-School Ads

Work launches alongside a new kid-designed line

For retailers, the back-to-school season is especially lucrative, which makes it all the more important to ensure the message is impactful to young people. ​Nipping this problem in the bud,…

Adweek's Creative 100: Meet the Top Thinkers, Makers and Doers in Marketing and Media

Our annual list of creatives you need to know

If creativity, deep down, is just inventive problem solving, clearly it's more in demand than ever in a world of increasingly complex business challenges—and a political and cultural landscape, in…

50 Creatives Whose Brilliant Ideas and Beautiful Craft Will Make You Jealous

Meet the top U.S. agency stars from this year's Creative 100

Last year's inaugural edition of the Creative 100 featured 40 agency creatives—broken down into 10 chief creative officers and 30 rank-and-file creatives. This year we've expanded the agency section to…

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