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Gripping Powerade Spot With Derrick Rose Includes First Ad Narration by Tupac Shakur The rose that grew from concrete

In this inspirational ad from Wieden + Kennedy for Powerade, a boy who represents a young Derrick Rose rides through the south side of Chicago to a voiceover by Tupac…

February 27, 2015, 3:23 PM EST

Jose Cuervo Mixes a Margarita in Space and Parachutes It Back to Earth McCann takes tequila to new heights

Brands are obsessed with space, getting to space, and anything that's been to space. This week, it was Jose Cuervo's chance to boldly go where no tequila brand had gone…

February 27, 2015, 12:14 PM EST

Do Competing Bottled Water Brands Actually Taste Different? Rhett & Link Find Out With a very scientific test

Rhett & Link will slake your thirst for goofy, brand-inspired comedy in the "Ultimate Water Taste Test," a wonderfully wet episode of their "Good Mythical Morning" YouTube show. The guys, best…

February 27, 2015, 11:27 AM EST

'15 Sounds Nice?' Nike Golf Has Some Fun With 14-Time Major Winner Tiger Woods Charles Barkley, Bo Jackson also push the Vapor driver

Tiger Woods has been having a rough time for about half a decade. He's been stuck on 14 major championships since 2008, but it's good to know he can poke…

February 27, 2015, 10:37 AM EST

Every Brand Wanted a Piece of #TheDress, but Who Wore It Best? Viral color debate leads to an avalanche of tweets

What a day the Internet had yesterday. First we watched llamas on the loose. Then, just after 6 p.m., BuzzFeed posted what might be its single most-shared article ever: "What…

February 27, 2015, 9:37 AM EST

Ad of the Day: Epic Audi Spot With Marauding Mechanics Is Ridiculously Fun Thjnk's grand approach to service

Getting your car serviced by a dealer, rather than some random mechanic, isn't just a smart idea. It's a triumph of good over evil. That's the message of this entertaining, intentionally…

February 27, 2015, 9:00 AM EST

Adweek's Top 5 Commercials of the Week: Feb. 20-27 Feel-good ads about friendship and imagination battle for the top spot

It was an uplifting week in the week's best commercials, as Facebook, Apple and Comcast all delivered inspiring ads about friendship, passion and imagination. Those three spots are joined by…

February 27, 2015, 7:23 AM EST

Mark Mothersbaugh Traces His Life From Blind Kid to Visionary in Great Google Play Ad Inside BBH L.A.'s 'California Inspires Me' series

Google Play has been running a great branded content series from BBH Los Angeles called "California Inspires Me," featuring interviews—which are then set to animation—with famous Californians talking about their…

February 26, 2015, 2:10 PM EST

Ad of the Day: Facebook Just Made Some of the Truest Ads Ever About Friendship Powerful work from director Mike Mills

Facebook, in its advertising, used to get all caught up in lofty and tortured metaphors for friendship. But its latest ads—gritty, immediate, powerfully evocative—show how far the social network has…

February 26, 2015, 1:09 PM EST

Apple Watch Gets Its First Advertising With a Stylish 12-Page Spread in Vogue And it's right at home amid high fashion

Apple Watch gets a 12-page spread in the March issue of Vogue, part of the run-up to the wearable device's launch in April. Rate-card value: north of $2.2 million. All three…

February 26, 2015, 11:30 AM EST

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