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Hershey's Just Made a Father-Daughter Ad That's One of the Year's Sweetest

Arnold debuts 'Hello happy' line

Two-dimensional characters are usually dreaded in advertising, but one very thinly drawn character works perfectly in this sweet new commercial by Arnold for Hershey's. The ad tells the story of Scarlett,…

Rich Silverstein Discusses the Creative Pitch That Brought the Super Bowl to San Francisco

Startup Shocase digs into the strategy

San Francisco used legendary football coach Bill Walsh's famous West Coast offense to help win its bid to host this year's Super Bowl, according to a new video featuring ad…

Got $30,000? Groupon Deal Offers Personal Jumbotron So You Can Propose Spectacularly

Kinetic Worldwide powers unusual offer

How does a deal site score promo points on Valentine's Day? By making a totally outsized offer on a Kiss Cam-caliber romantic spectacle ... that you can enjoy without leaving…

Coors Light Talks to Men and Women About Scaling Their Own Personal Mountains

Aspirational message doesn't quite hit the peak

Sometimes it's hard to get the recipe just right. Case in point: 72andSunny's first work for Coors Light (since adding the brand last September), which tries to widen the product's appeal…

Black Ops 3's 'Replacer' Takes Over for Celebrities in Their Instagram Pics

Peter Stormare will do anything so you can play the game

OK. Imagine you're Kyrie Irving, and you've got to indulge your obsession with Call of Duty: Black Ops 3 by playing the new DLC pack, Awakening, that dropped on Tuesday.…

Diet Coke Prints Literally Millions of Unique Labels for New 'It's Mine' Campaign

Innovative packaging stunt comes to U.S.

Diet Coke is embarking on a fun new packaging stunt in the U.S., using HP Indigo digital printing technology to create millions of completely unique labels—in a campaign appropriately themed,…

This Heartbreaking Road-Safety PSA Shows How Lives Are Shattered Well Beyond the Crash

Bruno Aveillan's shockwaves of loss

"Nicolas is about to have an accident. He will die in a few minutes." Agency La Chose Group took a slightly different route in dramatizing the impact a collision can have…

Keyboard Cat and Other Real-Life Shelter Pets Star in These Adorable Adoption Ads

Find your future celebrity pet

Celebrities star in a new PSA campaign to increase pet adoption, with a slight twist: The stars in question are two dogs and a cat, all shelter animals before their…

Canal+'s Soccer Fan Hasn't Missed a Match in 30 Years, but Hasn't Seen One Either

Fun promo for France's 'clásico'

Soccer fun fact: A "clásico," which originally referred to a Real Madrid vs. Barcelona game, now means any game between fierce rivals within the same country—like Manchester United vs. Liverpool—making…

This Paintbrush Brand Covered Everything Within a Billboard-Size Space in Fun NYC Ad

Good on any surface

Deutsch did some fun out-of-home work recently for Purdy—the Sherwin-Williams professional painting supplies brand—showing the versatility and accuracy of its paintbrushes in action. The really eye-catching execution advertises Purdy's XL brushes,…

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