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This Women's Refuge Launched a Hidden, Untrackable Site for Women Experiencing Abuse

When anonymity is life-saving

The Internet has become an unapologetically open place, one that drives its tentacles through everything we touch in an effort to unite it all—making us visible, traceable, easier to access. But…

This Illuminated Billboard in Albuquerque Hopes to Change the Way People Feel About Death

A strangely warm memento mori

The modern Westerner is bad at death, especially so at the prospect of managing our own. The result is that it's treated glibly—like in slasher films—or pushed to the sidelines…

Godiva's New Box of Chocolates Will Be Gifted 4 Times, Thanks to Some Clever Packaging

Keep half, give half

Here's a neat product from Godiva that bakes generosity right into the packaging. McCann New York worked with the Belgian chocolatier to create "The Box that Keeps Giving." It's a kind…

Ikea Renamed Products After Frequently Googled Problems That Those Products Solve

The answer to unrequited love, just $14.99

Swedish agency Åkestam Holst has spent the past year using Ikea to explore family dynamics in all shades—from relationship longevity to divorce, and most recently, a troubled passage between a father…

Pornhub Cheers Up Lonely People on Christmas Eve in Its New Holiday Ad (SFW)

Including ad characters of Christmas past

Pornhub enjoyed a pretty successful Christmas advertising debut last year, with its SFW spot about the dirty old man—and his perfect present—getting millions of views on YouTube. So, the adult…

Ford Cleverly Uses Vertical Video to Demonstrate Its Blind Spot Capabilities

Smart use of the format

Thanks to Snapchat, vertical video is now how young people—and thus, ad people—do mobile video. But there are always moments in a trend when an advertiser doesn't just follow along,…

Microsoft Seeks Unity This Holiday by Gathering Activists of All Stripes for an Art Project

The making of 'The Art of Harmony'

It's been a divisive year. In the interest of making unity a thing again, Microsoft just released "The Art of Harmony," an uplifting piece of work that features real people,…

Can You Figure Out the Mystery Inside This Remarkable Ad About High School Love?

A message deeper than idle sketches

Here's a pretty amazing ad from BBDO New York, with a mystery at its core.  At the outset, we meet Evan, a high school kid who can't wait for summer break.…

This Gym's Reserved Parking Spots for Members Are the Farthest Ones From the Door

Anytime Fitness extends your workout

Parking a few steps from the gym door is kind of like ordering a cheeseburger and a diet Coke. Isn't it? Anytime Fitness won't dictate where its members leave their wheels,…

Netflix Made a Gilmore Girls 'Binge Candle' That Smells Different as You Burn Through Each Episode

Smell-O-Vision is almost real!

You can binge watch or binge read. And now you can even binge smell! Check out the Binge Candle, created by Netflix (with help from TBWA\Chiat\Day) to help promote the Gilmore…

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