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Jet.com Is Crashing the Party With the Most 'Super' Bowl Commercial Ever

R/GA spot by Tim & Eric will bowl you over

Here's a late-breaking Super Bowl ambush campaign from R/GA for Jet.com, which enlisted Pretty Bird directors Tim & Eric to make one of the most super commercials you'll ever see…

JetBlue Just Built a 25-Foot Rube Goldberg Machine in This NYC Storefront

To celebrate new flights to Palm Springs

It's been a good week for fun out-of-home brand activations in New York City. First, we had the Oreo Wonder Vault on 18th Street. Now, JetBlue is inviting pedestrians on…

DeAngelo Williams and Other NFL Stars Do Their Daughters' Hair in Charming Pantene Ads

P&G brand's fresh emotional chord

Three NFL stars play a new position—coiffeur—and attempt to give their young daughters hairdos in these charming spots by Grey for Procter & Gamble's Pantene.  The work extends the shampoo brand's…

Hershey's Just Made a Father-Daughter Ad That's One of the Year's Sweetest

Arnold debuts 'Hello happy' line

Two-dimensional characters are usually dreaded in advertising, but one very thinly drawn character works perfectly in this sweet new commercial by Arnold for Hershey's. The ad tells the story of Scarlett,…

Rich Silverstein Discusses the Creative Pitch That Brought the Super Bowl to San Francisco

Startup Shocase digs into the strategy

San Francisco used legendary football coach Bill Walsh's famous West Coast offense to help win its bid to host this year's Super Bowl, according to a new video featuring ad…

Got $30,000? Groupon Deal Offers Personal Jumbotron So You Can Propose Spectacularly

Kinetic Worldwide powers unusual offer

How does a deal site score promo points on Valentine's Day? By making a totally outsized offer on a Kiss Cam-caliber romantic spectacle ... that you can enjoy without leaving…

Coors Light Talks to Men and Women About Scaling Their Own Personal Mountains

Aspirational message doesn't quite hit the peak

Sometimes it's hard to get the recipe just right. Case in point: 72andSunny's first work for Coors Light (since adding the brand last September), which tries to widen the product's appeal…

Black Ops 3's 'Replacer' Takes Over for Celebrities in Their Instagram Pics

Peter Stormare will do anything so you can play the game

OK. Imagine you're Kyrie Irving, and you've got to indulge your obsession with Call of Duty: Black Ops 3 by playing the new DLC pack, Awakening, that dropped on Tuesday.…

Diet Coke Prints Literally Millions of Unique Labels for New 'It's Mine' Campaign

Innovative packaging stunt comes to U.S.

Diet Coke is embarking on a fun new packaging stunt in the U.S., using HP Indigo digital printing technology to create millions of completely unique labels—in a campaign appropriately themed,…

This Heartbreaking Road-Safety PSA Shows How Lives Are Shattered Well Beyond the Crash

Bruno Aveillan's shockwaves of loss

"Nicolas is about to have an accident. He will die in a few minutes." Agency La Chose Group took a slightly different route in dramatizing the impact a collision can have…

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