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Agencies Increase Focus on Cause Marketing Young & Rubicam's Inspire practice is latest example

Cause marketing is a growing trend in advertising, as agencies seek to align the brands they represent with social causes customers care about. The growing agency focus on cause marketing…

July 11, 2014, 2:34 PM EDT

Allstate Has a Black Cat Who Will Predict the Loser of the World Cup Final Send bad luck to Argentina or Germany

Sure, we could listen to pundits or statisticians to try to predict the outcome of the World Cup final on Sunday. They've got suits and numbers. But what they don't…

July 11, 2014, 1:48 PM EDT

Even If You Hate Greenpeace and Love Lego, You Have to Admire This Gorgeous Attack Ad With Shell around, everything is not awesome

Greenpeace takes a page from Chipotle's marketing playbook—haunting animation plus a distressing cover of a well-known song—in its continuing assault on Lego for partnering with Shell on a set of…

July 9, 2014, 11:38 AM EDT

Neutrogena Warns Men Not to Wash Their Junk and Their Face With the Same Soap Yes, it's called Junkface

Neutrogena is very concerned about "Junkface," which is apparently what happens when a man washes his Downtown Manville and then his face with the same bar of soap. Naturally, the…

July 9, 2014, 10:56 AM EDT

Ad of the Day: Samsung Slams iPhone Battery, but Are These Ads Losing Their Charge? Pity the 'wall huggers'

Battery life is the burning issue in "Wall Huggers," the latest installment in 72andSunny's "The Next Big Thing Is Here" campaign for Samsung. The minute-long spot shows frazzled, unhappy iPhone-carrying travelers…

July 9, 2014, 10:09 AM EDT

8 New England Agencies Had 72 Hours Each to Brand a Startup. Here's the Winning Entry Mmm, cake in a can

The Ad Club, the advertising trade organization of New England, recently held its first "Brand-a-thon" contest for creative agencies to come up with branding campaigns for area startups in just…

July 8, 2014, 3:14 PM EDT

Old Geezers Battle Young Whippersnappers at Basketball in Centrum's Short Film Guess who doesn't keel over

Sometimes experience proves more powerful than youth. That's certainly true in this new long-form spot for Pfizer's Centrum from Leo Burnett in Chicago, which pairs middle-aged basketball players against a…

July 8, 2014, 2:12 PM EDT

Shock Top Beer Is One Smooth Talker in Fun Series of Bar and Liquor Store Stunts Citrus mascot has some tart lines

The next time you're perusing the shelves at your local beer shop and you hear a voice coming from the cooler, there's a chance it's a sixer of Shock Top…

July 8, 2014, 12:19 PM EDT

Southwest Airlines Is Completely, Hopelessly, Head Over Heels in Love in New Ads Flying to its fields of dreams

When it comes to airports and traveling by plane, what's not to love? GSD&M spins the Beatles' flower-power anthem "All You Need Is Love" in these Southwest Airlines ads celebrating the…

July 8, 2014, 11:32 AM EDT

Ad of the Day: Skyy Vodka Gives You Cosmic Tips on Having a Better Night Out Booze, the universe and everything

Renowned ad critic Neil deGrasse Tyson should really be the one reviewing Skyy Vodka's new ads from Venables Bell & Partners, but we'll fill in for him this time. The spots,…

July 8, 2014, 7:08 AM EDT

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