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General Mills Concludes Its U.S. Creative Review by Naming 3 Agencies for Project-Based Work

Joan, Erich & Kallman and The Community get the nod

General Mills concluded the closed creative review it launched this summer by naming three agencies to handle project-based work for its extensive brand lineup. Joan, Erich & Kallman and The Community…

Grey Wins Pfizer's Nexium as Pharma Giant Consolidates Its U.S. Agency Roster

Leo Burnett had the account since 2013

Pfizer, the world's second largest pharmaceutical company by sales, has picked Grey as lead creative agency on its antacid brand Nexium in the U.S. after a review. The business had been…

Sprint Names Droga5 as Its Agency of Record After Gradually Moving Production Work In-House

Account was with Deutsch for 2 years

Today Sprint announced that it named Droga5 as its new creative agency of record after two years with Deutsch. Vp of corporate communications David Tovar confirmed that the fourth-largest telecom company…

Duracell Picks Wieden + Kennedy as Its New Creative Agency of Record

New York office to handle $30 million account

Duracell, the maker of North America's top-selling batteries, has chosen Wieden + Kennedy New York as its creative agency of record after a review. W+K will develop integrated marketing initiatives across…

Food Giant J.M. Smucker Consolidates Its Digital Marketing Business With Razorfish

29 brands were involved in $86 million review

Food conglomerate J.M. Smucker has concluded a six-month agency review by consolidating its North American digital marketing business with Publicis' Razorfish. A Razorfish spokesperson deferred to the client, which declined to…

Electrolux Names VML as Its North American Agency of Record After 10 Years With DDB

Assignment also covers the Frigidaire brand

A WPP team led by Kansas City-based VML has won Electrolux's agency of record review and will lead its marketing efforts across North America moving forward. "The team at VML brings…

USAA Consolidates With Publicis Less Than a Year After Racist Email Scandal at Former Agency

Client requires diversity pledge from new partner group

USAA, the largest provider of insurance and other financial products to U.S. military members, has consolidated its marketing business with a cluster of Publicis Groupe agencies after a formal review…

Walmart Picks Haworth to Run Its $658 Million U.S. Media Account

Retail giant recently consolidated creative with Publicis

Retail giant Walmart has chosen Haworth Marketing + Media of Minneapolis as its new U.S. media agency of record, according to sources with direct knowledge of the matter. UPDATE: An earlier…

Chobani Picks Wieden + Kennedy as Its New Lead Creative Agency

Makes key marketing hires

Chobani, America's top Greek yogurt brand, announced several changes to the marketing side of its business today, chief among them the appointment of Wieden + Kennedy as its new lead…

Lowe's Launches Media Agency Review After More Than 10 Years With OMD

Chain spent over $300 million on media last year

Home improvement retail chain Lowe's has issued an RFI ahead of its first media agency review since 2005. The review comes roughly 10 months after the Mooresville, N.C., chain promoted former…

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