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Chick-fil-A Drops The Richards Group After More Than 2 Decades

McCann New York will be the chain's lead agency

Fast-food chain Chick-fil-A has dropped The Richards Group as its longtime creative agency of record after 22 years in favor of a multi-agency roster including McCann Worldgroup and Erich &…

Pharma Giant GSK Consolidates Its Global Agency Roster Across 4 Holding Companies

Internal memo calls it an 'agency simplification'

In 2015, GlaxoSmithKlein and Novartis completed a deal worth more than $20 billion that combined the two companies' assets. In November of that year, various sources reported that the newly…

Walmart Consolidates Its U.S. Advertising Business With Publicis Groupe

Leaves The Martin Agency after nearly 10 years

Walmart, one of America's largest advertisers, decided this month to consolidate its U.S. advertising and in-store creative work with a newly launched unit of Publicis Groupe in a move that…

Carnival Corporation Picks PHD as Its International Media Agency of Record

Decision expands the existing relationship

The world's largest cruise company has chosen Omnicom's PHD as its media agency of record for the United States and the United Kingdom, effectively consolidating its business in what the…

IBM's Watson Helped Fashion House Marchesa Design a 'Cognitive Dress' for the Met Gala

Data meets couture

IBM's Watson is set to make a splash on one of fashion's biggest stages: the Metropolitan Museum of Art's annual gala. IBM teamed up with design house Marchesa to create…

Omnicom Adds Ancestry.com to Continue Winning Streak

Incumbent Ocean Media did not participate in review

Omnicom media networks continued their winning streak, with OMD adding Ancestry.com after a media review in which incumbent Ocean Media did not participate, according to people familiar with the search. Earlier…

Streaming Audio App TuneIn Shows It's More Than a Music Service in First Ad Campaign

Work sets it apart from Spotify, Apple Music

Audio streaming service TuneIn currently has more than 60 million active monthly users across the world, but you won't often hear it mentioned alongside such heavyweights as Spotify, Pandora, iHeartRadio…

Clorox Picks FCB and mcgarrybowen as Its New Agencies of Record After a Review

Household giant parts ways with DDB after 20 years

Clorox completed its four-month-long creative agency review on Tuesday by sending its global account to FCB and its specialty brands business to mcgarrybowen. The two shops beat out Venables Bell &…

180LA Wins Miller Lite Creative Account Without a Review

Win marks brand's fourth agency switch in 4 years

Less than two years after choosing TBWA\Chiat\Day, Los Angeles, as lead creative agency for the best-selling Miller Lite brand, parent company MillerCoors has tapped the agency's sister shop 180LA for…

USAA Hires MullenLowe After Dropping Campbell Ewald Over 'Ghetto Day' Controversy

New San Antonio office will handle account

Financial client USAA has chosen IPG's MullenLowe as its new agency of record just over two months after ending its relationship with Campbell Ewald over a controversy sparked by an…

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