Adweek – Breaking News in Advertising, Media and Technology

Coke Just Signed a Virtual Athlete Endorser, and Had Him Remake One of Its Classic Ads

Coke Just Signed a Virtual Athlete Endorser, and Had Him Remake One of Its Classic Ads

Coke Just Signed a Virtual Athlete Endorser, and Had Him Remake One of Its Classic Ads

Coke Just Signed a Virtual Athlete Endorser, and Had Him Remake One of Its Classic Ads

Minecraft Built a Colossal Machine Inside the Game to Advertise a Special New Update

Why Brand Transformation Can Only Happen With the Demise of Silos

by James Cooper

How Hard Is It to Draw a Brand Logo From Memory? Much, Much Harder Than You Thought

The Revived Will & Grace Will Overshadow NBC’s Other New Fall Shows

TBWA\London Wants Its New CEO to Drive Its Ambitious Team to 'Create for Tomorrow, Today'

Sara Tate joins alongside a new strategy and creative chief.

After 7 Years With 180LA, Mitsubishi Selects BSSP as New Agency of Record

The incumbent did not participate in the review.

Netflix Sent the Best Cease-and-Desist Letter to This Unauthorized Stranger Things Bar

GE's Droneweek Will Air on Viceland During a Week of Drone-Related Programming

Pinterest Opens Up 5,000 Interest Categories for Ad Targeting

The Trade Desk's New Product Helps Advertisers Reach Consumers on TV and Digital

Guinness Profiles the Compton Cowboys of L.A. in Its Latest Stirring 'Made of More' Ad

McDonald's Used Intricate Light Sculptures to Make Some of Its Loveliest Ads Yet

Does Pearl, the First A.I. Ad Awards Juror, Know a Thing About Creativity?

Netflix Sent the Best Cease-and-Desist Letter to This Unauthorized Stranger Things Bar

GE's Droneweek Will Air on Viceland During a Week of Drone-Related Programming

Pinterest Opens Up 5,000 Interest Categories for Ad Targeting

The Trade Desk's New Product Helps Advertisers Reach Consumers on TV and Digital

Guinness Profiles the Compton Cowboys of L.A. in Its Latest Stirring 'Made of More' Ad

McDonald's Used Intricate Light Sculptures to Make Some of Its Loveliest Ads Yet

Does Pearl, the First A.I. Ad Awards Juror, Know a Thing About Creativity?

The hottest topics from the newest Adweek

The hottest topics from the newest Adweek

The Year's 23 Best Media Plans, From Netflix and Hulu to GoPro and Google

by Adweek Staff

How Snickers Used Social Media Outrage to Fuel the Year's Most Innovative Media Plan

by T.L. Stanley

Why Signal Planning Is the Most Compelling Media Planning Innovation in Decades

by Barry Lowenthal

Infographic: See How the Top 25 Online Apparel Retailers in the U.S. Are Evolving

by Emma Bazilian

Maternity Leave at Ad Agencies Is Slowly Improving, but Not All Moms Feel the Love

by Katie Richards

Marketing to Millennial Parents: Digital Natives Are All Grown Up and Disrupting the Parenthood Economy

by Stephanie Paterik

44% of Millennials See Their Pets as Starter Children, and That's a Big Opportunity for Brands

Millennials Are Rejecting Helicopter Parenting. Here's Why That Matters for Marketers

by Sarah Holmes

Get caught up on all of the informative, inspiring and interesting reads

Get caught up on all of the informative, inspiring and interesting reads

The Halo Top Ice Cream Ad That's Creeping Everyone Out Is Even Weirder Than You Thought

72andSunny Published a Diversity Playbook That It Wants All Companies to ‘Steal’

by Katie Richards

DigitasLBi Promotes Sue DeSilva to Lead Creative in Its Boston Office

by Patrick Coffee

After 7 Years With 180LA, Mitsubishi Selects BSSP as New Agency of Record

TBWA\London Wants Its New CEO to Drive Its Ambitious Team to 'Create for Tomorrow, Today'

22Squared Beefs Up Its Tech Capabilities and In-House Production Studio With New Director Roles

Huge Hires New Managing Director of Growth Away From Havas

Tom Burrell Becomes the First African American Inducted Into The One Club Creative Hall of Fame

Innocean Names a New Strategy Lead

View more in Agencies >

Abbi Jacobson Will Tell Jokes at 35,000 Feet to Promote Virgin Atlantic's New Wi-Fi Service

by Robert Klara

Ikea and 72andSunny Amsterdam Share How They Worked Together to Launch AR App Ikea Place

by Katie Richards

Why More Brands Are Adding Young Influencers to Their Marketing and Creative Teams

The Story Behind Big League Chew, the Shredded Gum That Benched Tobacco in a Minor League Dugout

A Tasty Nut Butter Breaks Jelly's Heart in Tragicomic Ads for MaraNatha

Glossier's New Campaign Features Women With a Range of Backgrounds and Bold, Real Bodies

On the Adweek Podcast: The Year's Most Innovative (and Sometimes Odd) Marketing Ideas

Doogie Howser Is Back in Scrubs as Cigna Reprises Its Fun 'TV Doctors' Campaign

View more in Brand Marketing >

Joe Biden Responds to Betsy DeVos' Title IX Stance in Latest 'It's On Us' Ad

Bud Light Made Its Own Line of Leisurewear, If That's What You're Into

by T.L. Stanley

Coke Just Signed a Virtual Athlete Endorser, and Had Him Remake One of Its Classic Ads

Oslo Tourism 'Rescued' a Couple From the Louvre After Seeing Their Annoyed Instagram Post

Minecraft Built a Colossal Machine Inside the Game to Advertise a Special New Update

Maria von Trapp's Great-Grandkids Serenaded W+K's Susan Hoffman for Her Brilliant Career

Real Estate Ads Done Well? Look No Further Than This Sweet Local Campaign From Maryland

How Hard Is It to Draw a Brand Logo From Memory? Much, Much Harder Than You Thought

View more in Creativity >

How Facebook Is Stepping Up for Victims of Hurricanes Maria and Irma

Facebook Improves Its Tools to Let Retailers Better Target Consumers Who Made Offline Purchases

Facebook Messenger’s M Now Suggests GIFs and Quick Replies or Launches Fandango

Pinterest Introduced New Shortcuts for iOS 11

Twitter Celebrates Rosh Hashanah With an Emoji

Pinterest Opens Up 5,000 Interest Categories for Ad Targeting

The Trade Desk's New Product Helps Advertisers Reach Consumers on TV and Digital

This Emoji Marketing Startup Just Announced a Partnership With India's Second-Biggest Operating System

View more in Digital >

GE's Droneweek Will Air on Viceland During a Week of Drone-Related Programming

The Revived Will & Grace Will Overshadow NBC’s Other New Fall Shows

Hulu and NBC Will Both Stream All of the Original Episodes of Will & Grace Ahead of Its Revival

Telemundo Is Poised to Beat Univision in Prime-Time Viewership for the First Time

Nike Found an Unlikely Partner in National Geographic to Co-Produce a Marathon Documentary

ABC Will Try to Crawl Out of Fourth Place With One of Fall's Best New Shows—and Its Very Worst

SNL Will Continue Airing Live in All Time Zones This Season After Winning 9 Emmys

Nielsen Is Bringing Real-Time Interactive Ads to Smart TVs to Keep Streaming Audiences Engaged

View more in TV / Video >

How Crayola Crayons Gave Its Century-Old Product Renewed Relevance in the Age of iPads