EDITOR'S PICKS Reentering the Agency World Is Challenging for New Mothers. 'Returnships' Aim to Ease the Transitionby Lindsay RittenhouseReentering the Agency World Is Challenging for New Mothers. 'Returnships' Aim to Ease the Transitionby Lindsay Rittenhouse Reentering the Agency World Is Challenging for New Mothers. 'Returnships' Aim to Ease the Transitionby Lindsay RittenhouseReentering the Agency World Is Challenging for New Mothers. 'Returnships' Aim to Ease the Transitionby Lindsay RittenhousePerspectiveHere’s What Convinced George Foreman to Put His Name on a Lean, Mean Grilling Machineby Robert Klara Brand Marketing From KFC's Kentucky Fine China to Gold Toilets, How Brands Are Celebrating the Royal Weddingby Alissa FleckTV UpfrontsRoseanne Barr on the ‘Roseanne Effect,’ Her Social Media Mantra and Talking Ratings With Trumpby Jason LynchAd of the DayPaying Off Student Debt Is a Big Moment, So SoFi Surprised One Customer With an Epic Celebrationby Cara AndersonHSBC Awards Global Media Business to Omnicom's PHDWPP's Mindshare had been incumbent on the account.Mower’s Mary Owusu Was Doing SEO Before It Was Cool'It's our desires and the things we want that we often type into Google.'This Surreal, Mind-Altering Ad for Cheese Hopes to Solicit More Stories of Dairy-Infused DreamsHow Red Nose Day Raised $100 Million for Children in Need, in Just 3 YearsThis Musical Agency Leverages Data and Taste to Find the Perfect Bands for BrandsAdobe Acquires Magento Commerce for $1.7 BillionMaya Moore Recreates Michael Jordan's Classic 'Wings' Pose in a Powerful Jordan Brand SpotKarla Welch Reimagines Levi’s Staples in Celebration of 501 DayThe Obamas Enter Multiyear Creative Partnership With NetflixPopular Now1 World Cup History Is Embroidered Into a Tapestry in the BBC’s Promo for the Tournament2 How Advertising Can Retain and Benefit From Its Introverts3 HSBC Awards Global Media Business to Omnicom’s PHD4 Nielsen Will Now Measure YouTube TV Viewership on a Local Level5 10 Royalty-Free Music Sites Every Online Video Creator Should KnowThis Surreal, Mind-Altering Ad for Cheese Hopes to Solicit More Stories of Dairy-Infused DreamsHow Red Nose Day Raised $100 Million for Children in Need, in Just 3 YearsThis Musical Agency Leverages Data and Taste to Find the Perfect Bands for BrandsAdobe Acquires Magento Commerce for $1.7 BillionMaya Moore Recreates Michael Jordan's Classic 'Wings' Pose in a Powerful Jordan Brand SpotKarla Welch Reimagines Levi’s Staples in Celebration of 501 DayThe Obamas Enter Multiyear Creative Partnership With NetflixThis Week's IssueThe hottest topics from the newest AdweekThe hottest topics from the newest AdweekTV UpfrontsInside Roseanne's Triumphant Return to TVby Jason LynchTV UpfrontsReviving a TV Series (Like Roseanne or Will & Grace) in a Few Not-So-Easy Stepsby Jason LynchLeadership & TalentThe Death of the Global Chief Creative Officerby Patrick CoffeeMarketing InnovationHow Deadpool 2's Elaborate Campaign Transformed the Anti-Hero Into the Anti-Marketerby Kristina MonllosDigital Transformation PlaybookIN PARTNERSHIP WITHWant to Really Understand Your Customer Data? Try Hiring a Scientistby Dan Tynan4 Ways Marketers Can Avoid Wasting Their Data's Potentialby Dan TynanInfographic: The Importance of Using Data Effectively and Creativelyby Sammy NickallsThere's Power in Consumer Data. Is Your Brand in Control?by Scott TiemanView more in Digital Transformation >In Case You Missed ItGet caught up on all of the informative, inspiring and interesting readsGet caught up on all of the informative, inspiring and interesting reads Agencies Maternity Leave Is No Vacation, So One Agency Created Hilarious Resort-Themed Products for New Momsby Patrick CoffeeAdFreakA Baby Brand Has Created 'The World's First Team of Pregnant Superheroes'by Cara AndersonPublishers & PlatformsJeffrey Wright Debates Jeffrey Wright in a Meditation on Fear, Created by The Atlantic and HBOby Gabriel BeltroneTV UpfrontsThe Ultimate Guide to 2018’s Broadcast TV Renewals and Cancellationsby Jason Lynch Agencies This Copywriter Scored Her First Job by Showing Up at McCann Bristol Dressed as Fearless Girlby Patrick Coffee Agencies Kentucky Derby Horse or Ad Agency Name? This Challenge Is Harder Than It Soundsby Jameson FlemingAd of the DayIkea Created the 'Sleepiest Print Ad Ever,' Complete With Scented Ink and White Noiseby David GrinerAdFreakSpotify Turned a Subway Station Into an Interactive Homage to David Bowieby David GrinerGet Adweek's Morning Digest Newsletter in your InboxWhat marketers need to know today Receive information and updates on Adweek Events, Awards, and Promotions Receive news and offers from our friends and sponsors Sign Me Up Please enter a valid email address × Please complete all fields × Please confirm with the Recaptcha × Recaptcha response was incorrect × You are already subscribed to this newsletter. To update your preferences, click here. × Thank you for subscribing.Please check your email to confirm × An error has occurred, please try again later ×Thanks for Signing Up!Follow us to stay up to dateFacebookTwitterLinkedinFeedInstagram You are already subscribed to this newsletter. To update your preferences, click here.FacebookTwitterLinkedinFeedInstagram11 Inspiring Women Who Have Broken Down Advertising’s Most Persistent BarriersAgenciesLeadership & TalentQ&A: How One Media Agency Finds a Balance Between Working With Big Brands and Startupsby Patrick CoffeeLeadership & TalentUM Hires Global Chief Financial Officer Away From WebMDby Erik OsterHow Advertising Can Retain and Benefit From Its IntrovertsHSBC Awards Global Media Business to Omnicom's PHDVirgin Names Mother New York Agency of Record for Its New Virgin Voyages BrandThis Musical Agency Leverages Data and Taste to Find the Perfect Bands for BrandsReentering the Agency World Is Challenging for New Mothers. 'Returnships' Aim to Ease the TransitionJack Link's Sends Media Account to Independent Agency EmpowerView more in Agencies >Brand Marketing Brand Marketing 10 Female Workers Have Filed Sexual Harassment Complaints Against McDonald'sby Katie Richards Brand Marketing Stoli Gets Colorful for LGBTQ Rights on Harvey Milk Dayby Alissa FleckPaying Off Student Debt Is a Big Moment, So SoFi Surprised One Customer With an Epic Celebration5 Tips to Avoid Becoming the Next Boycotted BrandOrangina Deployed Genie-Infused Cans to Get People to Shake ThemThis Surreal, Mind-Altering Ad for Cheese Hopes to Solicit More Stories of Dairy-Infused DreamsHere’s What Convinced George Foreman to Put His Name on a Lean, Mean Grilling MachineHow Red Nose Day Raised $100 Million for Children in Need, in Just 3 YearsView more in Brand Marketing >CreativityAdFreakIn a Clever Twist, Ikea Shows How a Bad TV Ad Can Turn Into a Good Ad for Ikeaby David GrinerAwards & RecognitionThe 'Palau Pledge,' a Small Nation's Bold Environmental Effort, Just Won a Top Global Ad Honorby David Griner'It's a Tide Ad' Joins Fearless Girl in Winning D&AD Awards' Top Honors for 2018Volkswagen Made Phone Cases From Crashed Cars as a Grim Warning Against DistractionHow 8 Brands Assembled Their Marketing Tie-Ins With Avengers: Infinity WarWhen Friends Struggle With Depression, This App Helps Avoid Potentially Harmful PhrasesHolographic Statues of 500 Locals Help Boost Both Tourism and Morale in BrusselsAs Low-Cost Kayaks Flood the Market, One Brand Reminds You Not to Get 'Yakked Off'View more in Creativity >DigitalSocial Pro DailyTwitter Is Shuttering Its TV Apps for Roku, Android TV, Xbox May 24by David CohenEcommerceThe Most Popular Mobile Payment App Isn't Apple Pay ... It's Starbucksby Lisa LacyThe Average Consumer Will Spend Nearly $500 at Retailers Over the Memorial Day WeekendInstagram Will Soon Allow Users to Mute Accounts Without Unfollowing Them4 Ways to Use Social to Enhance Your Integrated Marketing CampaignLinkedIn: Here's How to View Your Followers and Follow Them BackTwitter Faces the Spotlight Over Its Trolling Issues3 Ways to Use Experiential Marketing to Deepen the Impact of Social MediaView more in Digital >TV / VideoTV UpfrontsThe Super Bowl and Winter Olympics Help NBC Repeat Its Season Win in the 18-49 Demoby Jason LynchTV UpfrontsNielsen Will Now Measure YouTube TV Viewership on a Local Levelby A.J. KatzWorld Cup History Is Embroidered Into a Tapestry in the BBC’s Promo for the TournamentOn the Adweek Podcast: Roseanne and RebootapaloozaHere’s How Much More Satisfied Customers Are With Streaming Services Than Subscription TVRoseanne Barr on the ‘Roseanne Effect,’ Her Social Media Mantra and Talking Ratings With TrumpFox Reportedly Reaches Agreement With WWE to Air SmackDown LiveThe Obamas Enter Multiyear Creative Partnership With NetflixView more in TV / Video >Parkland Students Are Asking Advertising’s Brightest Minds to Help Grow the Gun Control Movement