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As IBM Ramps Up Its AI-Powered Advertising, Can Watson Crack the Code of Digital Marketing?

As IBM Ramps Up Its AI-Powered Advertising, Can Watson Crack the Code of Digital Marketing?

As IBM Ramps Up Its AI-Powered Advertising, Can Watson Crack the Code of Digital Marketing?

As IBM Ramps Up Its AI-Powered Advertising, Can Watson Crack the Code of Digital Marketing?

What Marketers Need to Know About Location-Based Advertising and Where It’s Headed

by Lauren Johnson

Why Brand Transformation Can Only Happen With the Demise of Silos

by James Cooper

Clorox Aims for a Deeper Clean, and a Higher Purpose, in FCB's Striking New Brand Campaign

by Patrick Coffee

NFL Airing Unity Ad During Sunday Night Football As Trump Fuels Controversy Over Protests

With Young Sheldon, CBS Is Trying to Turn The Big Bang Theory Into a Big Franchise

The network wants the prequel to become its next long-running hit sitcom.

Infographic: Shoppable Media Is Transforming How Consumers Find and Then Buy Products

Here's what marketers need to know about this rapidly growing trend.

The Y Calls for Unity in America With Another Powerful Ad From Droga5

Spike’s Rebranding as Paramount Network Is the Latest Maneuver in Cable’s Battle for Viewers

Everyone Is in Love With Natalie Portman's Latest Ridiculously Stylish Miss Dior Ad

18 Bullish Stats About the State of U.S. Advertising

Wieden + Kennedy Backs Its First Startup Agency on One Condition: It Can Never Be Sold

These Are the Only 2 New Broadcast Shows Worth Watching This Fall—and the 2 You Should Skip

HP Challenged Its 5 Agencies to Improve Their Workforce's Diversity. Here Are the Results

The Y Calls for Unity in America With Another Powerful Ad From Droga5

Spike’s Rebranding as Paramount Network Is the Latest Maneuver in Cable’s Battle for Viewers

Everyone Is in Love With Natalie Portman's Latest Ridiculously Stylish Miss Dior Ad

18 Bullish Stats About the State of U.S. Advertising

Wieden + Kennedy Backs Its First Startup Agency on One Condition: It Can Never Be Sold

These Are the Only 2 New Broadcast Shows Worth Watching This Fall—and the 2 You Should Skip

HP Challenged Its 5 Agencies to Improve Their Workforce's Diversity. Here Are the Results

The hottest topics from the newest Adweek

The hottest topics from the newest Adweek

The Year's 23 Best Media Plans, From Netflix and Hulu to GoPro and Google

by Adweek Staff

How Snickers Used Social Media Outrage to Fuel the Year's Most Innovative Media Plan

by T.L. Stanley

Why Signal Planning Is the Most Compelling Media Planning Innovation in Decades

by Barry Lowenthal

Infographic: See How the Top 25 Online Apparel Retailers in the U.S. Are Evolving

by Emma Bazilian

Maternity Leave at Ad Agencies Is Slowly Improving, but Not All Moms Feel the Love

by Katie Richards

Marketing to Millennial Parents: Digital Natives Are All Grown Up and Disrupting the Parenthood Economy

by Stephanie Paterik

44% of Millennials See Their Pets as Starter Children, and That's a Big Opportunity for Brands

Millennials Are Rejecting Helicopter Parenting. Here's Why That Matters for Marketers

by Sarah Holmes

Get caught up on all of the informative, inspiring and interesting reads

Get caught up on all of the informative, inspiring and interesting reads

Netflix Sent the Best Cease-and-Desist Letter to This Unauthorized Stranger Things Bar

Wieden + Kennedy Backs Its First Startup Agency on One Condition: It Can Never Be Sold

by Patrick Coffee

18 Bullish Stats About the State of U.S. Advertising

by David Griner

Adcolor 2017 Highlights the Industry's Progress and Challenges on Diversity as Tech Scoops Up Young Talent

ANA Warns of a 'Talent Crisis' as the Ad Industry Struggles to Appeal to College Grads

The Martin Agency Fills Its Chief Strategy Officer Role From Within

72andSunny Published a Diversity Playbook That It Wants All Companies to ‘Steal’

DigitasLBi Promotes Sue DeSilva to Lead Creative in Its Boston Office

After 7 Years With 180LA, Mitsubishi Selects BSSP as New Agency of Record

View more in Agencies >

The Y Calls for Unity in America With Another Powerful Ad From Droga5

by Katie Richards

Zambezi is Launching a New Division to Help Brands Understand Female Consumers

by T.L. Stanley

Clorox Aims for a Deeper Clean, and a Higher Purpose, in FCB's Striking New Brand Campaign

HP Challenged Its 5 Agencies to Improve Their Workforce's Diversity. Here Are the Results

Abbi Jacobson Will Tell Jokes at 35,000 Feet to Promote Virgin Atlantic's New Wi-Fi Service

Ikea and 72andSunny Amsterdam Share How They Worked Together to Launch AR App Ikea Place

Why More Brands Are Adding Young Influencers to Their Marketing and Creative Teams

The Story Behind Big League Chew, the Shredded Gum That Benched Tobacco in a Minor League Dugout

View more in Brand Marketing >

Patrón's Snazzy New AR App Lets You Visit a Hacienda and Chat With a Bartender

by Gabriel Beltrone

An Illicit Tryst Ends Wretchedly in This Very Lifetime-y Ad for Lifetime Movies

by David Kiefaber

Everyone Is in Love With Natalie Portman's Latest Ridiculously Stylish Miss Dior Ad

This Ski Resort Turned One-Star Reviews Into a Five-Star Ad Campaign

Ikea Piggybacks on Apple With Playful Ads for Its Wireless-Charging Lamp

An A.I. Judging Advertising Creativity. Have We Drunk Enough Kool-Aid Yet?

L.L.Bean Made a Clever Newspaper Ad That You Can Only Read Outdoors

Joe Biden Responds to Betsy DeVos' Title IX Stance in Latest 'It's On Us' Ad

View more in Creativity >

AOL's First Campaign for Oath Promises Brand Safety and Scale

Establishing Your Brand Voice on Social Media

by Stephanie Purinton

Martha Stewart Living’s Editor in Chief on the Magazine’s Redesign and Keeping the Business Relevant

YouTube’s Technology Can Now Spit Out Thousands of Different Video Ads at Once

What Marketers Need to Know About Location-Based Advertising and Where It’s Headed

As IBM Ramps Up Its AI-Powered Advertising, Can Watson Crack the Code of Digital Marketing?

Infographic: Shoppable Media Is Transforming How Consumers Find and Then Buy Products

Here’s Why Facebook Reversed Course on Last Year’s Stock-Reclassification Plan

View more in Digital >

These Are the Only 2 New Broadcast Shows Worth Watching This Fall—and the 2 You Should Skip

Spike’s Rebranding as Paramount Network Is the Latest Maneuver in Cable’s Battle for Viewers

by T.L. Stanley

With Young Sheldon, CBS Is Trying to Turn The Big Bang Theory Into a Big Franchise

NFL Airing Unity Ad During Sunday Night Football As Trump Fuels Controversy Over Protests

Dynasty Could Help The CW Improve Its Batting Average This Fall

Sunday's Star Trek: Discovery Launch Will Be CBS All Access' Most Important Day Yet

GE's Droneweek Will Air on Viceland During a Week of Drone-Related Programming

The Revived Will & Grace Will Overshadow NBC’s Other New Fall Shows

View more in TV / Video >

The Halo Top Ice Cream Ad That's Creeping Everyone Out Is Even Weirder Than You Thought