Adweek – Breaking News in Advertising, Media and Technology

Fearless Girl Will Relocate to a Prime Location Facing the New York Stock Exchange

by Patrick Coffee

Fearless Girl Will Relocate to a Prime Location Facing the New York Stock Exchange

by Patrick Coffee

Fearless Girl Will Relocate to a Prime Location Facing the New York Stock Exchange

by Patrick Coffee

Fearless Girl Will Relocate to a Prime Location Facing the New York Stock Exchange

by Patrick Coffee

An Inside Look at the World of McIntosh, Manhattan's Most Exclusive Showroom

by Robert Klara

As TV Viewing Habits Change, Local Broadcasters Turn to Live Streaming

Here Are the First CVS Beauty Ads With Images That Haven't Been Altered

by Katie Richards

How an Art Director's Frustration Fueled the Curiously Creative Instagram Feed 'Trump as Food'

by Patrick Coffee

Adidas Created Personalized Videos for 30,000 Boston Marathon Runners in 24 Hours

The brand worked with agency Grow to pull off the feat.

WPP's Co-COO Mark Read Reassures Staff in Post-Sorrell Memo Sent to All 200,000 Employees

Internal note discourages rumors of a holding group breakup.

Q&A: Publicis Groupe CEO Arthur Sadoun Discusses Strong Q1 Earnings

New Campaign Puts a Spotlight on 31 States Where LGBT Discrimination Remains the Law

Under Armour and The Rock Elevate a New Generation of Role Models With 'Will Finds a Way'

How 3 Brands Brought Tech to Life at Coachella

4 Million People Used the Crocs Snapchat Lens in Its First 10 Days

After a Year of Talks, NBCUniversal Joins Viacom, Turner and Fox’s OpenAP Platform

Postmates Is Trying to Impress Picky New Yorkers With Its Minimalist Out-of-Home Campaign

Q&A: Publicis Groupe CEO Arthur Sadoun Discusses Strong Q1 Earnings

New Campaign Puts a Spotlight on 31 States Where LGBT Discrimination Remains the Law

Under Armour and The Rock Elevate a New Generation of Role Models With 'Will Finds a Way'

How 3 Brands Brought Tech to Life at Coachella

4 Million People Used the Crocs Snapchat Lens in Its First 10 Days

After a Year of Talks, NBCUniversal Joins Viacom, Turner and Fox’s OpenAP Platform

Postmates Is Trying to Impress Picky New Yorkers With Its Minimalist Out-of-Home Campaign

WPP's Co-COO Mark Read Reassures Staff in Post-Sorrell Memo Sent to All 200,000 Employees

by Patrick Coffee

This Timeline Shows How WPP Acquired Its Way to Fame and Notoriety Over 3 Decades

by Robert Klara

In Martin Sorrell's Absence, an Uncertain Future Looms for WPP

Will Martin Sorrell Be Remembered for Saving the Ad Industry, or for Crushing Its Soul?

Why WPP's Cryptic Handling of Martin Sorrell's Resignation Is the Wrong Move

by Patrick Coffee

After Years of the Same Approach, Holding Company Leadership Will Need to Diversify

by Gary Stolkin

On the Adweek Podcast: Martin Sorrell and the Fall of a Giant

by David Griner

WPP CEO Martin Sorrell Steps Down Abruptly After 33 Years

The hottest topics from the newest Adweek

The hottest topics from the newest Adweek

How Chief Privacy Officers Are Keeping Brands' Hands Off Consumers' Personal Data

As TV Viewing Habits Change, Local Broadcasters Turn to Live Streaming

How HBO Built a Real-Life Activation as Immersive as the Universe Within Westworld

by Kristina Monllos

How Brands Are Justifying an Increased Need for Consumer Data

by Michael Dill

Why Brands Are Under Increasing Pressure to Be Transparent About What They Believe In

4 Things Brands Should Keep in Mind When Taking a Stand

Infographic: What Consumers Expect of Brands When It Comes to Issues They Care About

Editor’s Letter: The Complicated Issue of Brand Purpose in a Shifting Marketing Landscape

by James Cooper

View more in Digital Transformation >

Get caught up on all of the informative, inspiring and interesting reads

Get caught up on all of the informative, inspiring and interesting reads

11 Inspiring Women Who Have Broken Down Advertising’s Most Persistent Barriers

Agency M&A Activity Has Jumped 126% in 2018, With Consultancies Leading the Pack

by Lindsay Rittenhouse

Fearless Girl Will Relocate to a Prime Location Facing the New York Stock Exchange

by Patrick Coffee

Q&A: Publicis Groupe CEO Arthur Sadoun Discusses Strong Q1 Earnings

4 Things Media Agencies Can Do to Thrive in the Programmatic Age

WPP's Co-COO Mark Read Reassures Staff in Post-Sorrell Memo Sent to All 200,000 Employees

Telecom Giant Altice Consolidates U.S. Marketing Business With WPP's Wavemaker and Y&R

Omnicom Boosts and Streamlines Consulting and Design Agencies Under New Dedicated Group

With Key Hires, MullenLowe Mediahub Bets Big on New York as Its Next Growth Opportunity

View more in Agencies >

Here Are the First CVS Beauty Ads With Images That Haven't Been Altered

by Katie Richards

Adidas Created Personalized Videos for 30,000 Boston Marathon Runners in 24 Hours

by Katie Richards

3 Questions for Women to Ask About How They Define Their Skill Set

5 Ways to Find the Balance for Marketing CPG Brands

Under Armour and The Rock Elevate a New Generation of Role Models With 'Will Finds a Way'

An Inside Look at the World of McIntosh, Manhattan's Most Exclusive Showroom

Starburst Launched a Clothing Line Inspired By the Only Candy Color That Matters, Pink

Volvo's New Campaign and App Promote a Radical Concept: Subscribing to a Car

View more in Brand Marketing >

How an Art Director's Frustration Fueled the Curiously Creative Instagram Feed 'Trump as Food'

by Patrick Coffee

New Campaign Puts a Spotlight on 31 States Where LGBT Discrimination Remains the Law

by Nicole Ortiz

'Baskin-Robbins Got Me Like' Is 2018's Twerkiest, GIFiest, Meme-iest Ad Campaign

Is Your Room Dead Boring? This Ghostly Ikea Ad Encourages You to Resurrect It

A Device That Alerts Your Phone When the Light Turns Green? It's a Hoax With a Message

Clever KFC Ads Perfectly Replaced Fire With Spicy Fried Chicken

These Concrete Dog Statues Drew Attention for a Tragic Pattern Many Were Overlooking

Boring Weekdays, Annoyed With Their Newfound Popularity, Come to Life in These Resort Ads

View more in Creativity >

Amazon's Annual Shareholder Letter Is Yet Another Wake-Up Call for Brands

by Ann-Marie Alcántara

Why Media Companies Must Purge Zero-Sum Approaches to Partnerships

What a 1960s Ad Man Can Teach Us About Successful Facebook Advertising

Measurement Is Still a 'Blind Spot' for Marketers Looking to Improve Ad Targeting

Why These 2 Niche Ecommerce Brands Are Opening Up More Brick-and-Mortar Stores

4 Million People Used the Crocs Snapchat Lens in Its First 10 Days

YouTube: Here's How to Save Data When You're Not on WiFi

Creating a Human Brand Through Influencer Marketing

View more in Digital >

Advanced Advertising Is Delivering More Data, Better Targeting ... But What Else?

by Chris Ariens

10 Times That ABC's Scandal Changed TV as We Knew It

After a Year of Talks, NBCUniversal Joins Viacom, Turner and Fox’s OpenAP Platform

National Geographic’s Upfront Pitch Highlights Power of Storytelling, and Returning Franchises

Watch the Stars of Netflix's Glow Lip-Sync 'Maniac' in This Joyous Season 2 Promo

Beyoncé's Awe-Inspiring Coachella Performance Sets YouTube Livestreaming Record

Fred, an Eerily Lifelike Android, Visited a Pub to Promote WestWorld (and the Robot Uprising)

At Its Upfront, Azteca America Will Unveil a Competition Show That Integrates Brands

View more in TV / Video >

Parkland Students Are Asking Advertising’s Brightest Minds to Help Grow the Gun Control Movement