EDITOR'S PICKS

How 8 Brands Assembled Their Marketing Tie-Ins With Avengers: Infinity War

by Chris Thilk

How 8 Brands Assembled Their Marketing Tie-Ins With Avengers: Infinity War

by Chris Thilk

How 8 Brands Assembled Their Marketing Tie-Ins With Avengers: Infinity War

by Chris Thilk

How 8 Brands Assembled Their Marketing Tie-Ins With Avengers: Infinity War

by Chris Thilk

This Week's Issue

The hottest topics from the newest Adweek
The hottest topics from the newest Adweek

How Chief Privacy Officers Are Keeping Brands' Hands Off Consumers' Personal Data

by Marty Swant

As TV Viewing Habits Change, Local Broadcasters Turn to Live Streaming

by A.J. Katz

How HBO Built a Real-Life Activation as Immersive as the Universe Within Westworld

by Kristina Monllos

How Brands Are Justifying an Increased Need for Consumer Data

by Michael Dill

Digital Transformation Playbook

Why Brands Are Under Increasing Pressure to Be Transparent About What They Believe In

by Dan Tynan

4 Things Brands Should Keep in Mind When Taking a Stand

by Dan Tynan

Infographic: What Consumers Expect of Brands When It Comes to Issues They Care About

by Erik Wander

Editor’s Letter: The Complicated Issue of Brand Purpose in a Shifting Marketing Landscape

by James Cooper
View more in Digital Transformation >

In Case You Missed It

Get caught up on all of the informative, inspiring and interesting reads
Get caught up on all of the informative, inspiring and interesting reads

Spotify Turned a Subway Station Into an Interactive Homage to David Bowie

by David Griner

OK You Monsters, Heinz Will Release 'Mayochup' Now That 500,000 of You Asked for It

by David Griner

Fearless Girl Will Relocate to a Prime Location Facing the New York Stock Exchange

by Patrick Coffee

An Inside Look at the World of McIntosh, Manhattan's Most Exclusive Showroom

by Robert Klara

How Act II Popcorn Used Engineering to Pioneer an Entirely New Snack

Clever KFC Ads Perfectly Replaced Fire With Spicy Fried Chicken

by David Griner

These Incredibly Crafted Anti-Smoking Ads Drop the Fear Tactics in Favor of Empathy

by David Griner

Bless This Designer for Remaking Famous Logos to Teach Us Which Fonts They Use

by David Griner

11 Inspiring Women Who Have Broken Down Advertising’s Most Persistent Barriers

Agencies

Barbasol Names Onion Labs Its Creative Agency of Record

by Erik Oster

360i Promotes President Jared Belsky to CEO in Latest Executive Shift

by Patrick Coffee

French Fashion Giant LVMH Places $386 Million U.S. Media Account in Review

TriHonda Sends $45 Million U.S. Media Account to Horizon

Duncan Channon, California Public Health Program Launch Campaign Targeting Flavored Tobacco Products

French Authorities Detain Former Havas Chairman Vincent Bolloré for Alleged Corruption

VML Expands Its Advisory Practice to Help Clients Accelerate Change

How ComScore's New CEO Plans to Make It the Go-to Source for Cross-Platform Measurement

View more in Agencies >

Brand Marketing

Facebook's Ode to Connection Addresses How It's Fixing Privacy and Clickbait Issues

by Kristina Monllos

Auntie Anne's Launches a Clothing Line for Pretzel Lovers Everywhere

by Katie Richards

In the Post-Driving Era, Audi Shows How Quickly We'll Become Nostalgic for the Wheel

McDonald's Turned 8 Popular Menu Items Into Weather Icons for These Real-Time Billboards

How to Perfect the Art of Connecting With Your Community and Encouraging Authentic Engagement

Burger King Ads Take a Dig at McDonald's Execs by Pointing Out Their Mansions Have Grills

Brands Unwilling to Commit to a Set of Values Risk Losing Consumers

Oakley Forgives You (Even If Others Don't) in This Lovely Ode to Athletic Obsession

View more in Brand Marketing >

Creativity

How 8 Brands Assembled Their Marketing Tie-Ins With Avengers: Infinity War

by Chris Thilk

When Friends Struggle With Depression, This App Helps Avoid Potentially Harmful Phrases

by David Griner

Holographic Statues of 500 Locals Help Boost Both Tourism and Morale in Brussels

As Low-Cost Kayaks Flood the Market, One Brand Reminds You Not to Get 'Yakked Off'

Courtyard by Marriott Focuses New Campaign on How Millennials Are Redefining Work and Success

Maltesers' Wonderfully Awkward Diversity Ads Are Back, Featuring Hot Flashes and Lesbian Dating

These 'Vegan Sneakers,' Made From Mushrooms, Take Sustainable Apparel to a New Level

4/20 Roundup: How Brands Are Marking Marijuana's Increasingly Mainstream Holiday

View more in Creativity >

Digital

Former FCC Chairman Kevin Martin Is Facebook’s New Interim Head of Policy

by David Cohen

Did InMarket Fudge Its Publisher Relationships?

by Lisa Lacy

Snapchat Introduced Snappables, AR-Enhanced Interactive Lenses

Facebook: Here's How to Deactivate Your Account

Gartner Expects the AI Business Market to Grow 70% This Year

Pinterest Released Several Features to Aid Visually Impaired Users

How These 3 Brands Are Taking Loyalty Beyond Points

Doing It for the Kid(fluencer)s: How Brands Can Ethically Engage in the Digital Kids’ Market

View more in Digital >

TV / Video

Pop Hopes Its Linear-Loving Audience Will Help It Make Noise in the Upfront

by Jason Lynch

Halle Berry, Mika Brzezinski and Savannah Guthrie Highlight the Importance of Being Unapologetic

by Sammy Nickalls

Stranger Things Had the Most-Watched Debut of Any New Netflix Series or Movie in the Last Year

On the Adweek Podcast: What's Worth Streaming?

Streaming Service Sony Crackle Renews 50 Cent Drama 'The Oath' for Second Season

What to Expect From Viacom and Snapchat's Expanded Partnership

After Radical Revamp, MTV Enters Upfront With Its First Ratings Momentum in Years

It’s Time for Marketers to Start Thinking Like Media Companies

View more in TV / Video >

Parkland Students Are Asking Advertising’s Brightest Minds to Help Grow the Gun Control Movement