EDITOR'S PICKS

Why Brands Are Faking Out Consumers With Ads Disguised as Movie Trailers

by Katie Richards

Why Brands Are Faking Out Consumers With Ads Disguised as Movie Trailers

by Katie Richards

Why Brands Are Faking Out Consumers With Ads Disguised as Movie Trailers

by Katie Richards

Why Brands Are Faking Out Consumers With Ads Disguised as Movie Trailers

by Katie Richards

This Week's Issue

The hottest topics from the newest Adweek
The hottest topics from the newest Adweek

What Brands, Publishers and Ad-Tech Companies Need to Know About GDPR

by Lauren Johnson

Can Edgy FX Thrive at Family-Friendly Disney?

by Jason Lynch

7 Ways Agencies Can Entice Modern Parents to Work With Them

by Katy Hornaday

UnReal's Producers Explain How the Show Will Rebound From Season 2's Backlash

by Jason Lynch

Digital Transformation Playbook

Editor’s Letter: Customer Service Is More Important Than Ever for Brands

by James Cooper

5 Steps for Digitally Transforming Your Marketing to Be More Responsive to Customer Needs

by Dan Tynan

Why Old-School Brands Like Gap Need to Learn New Tricks to Survive in the Digital Age

by Dan Tynan

Infographic: How Brands Struggle Internally to Adapt to Digital

by Erik Wander
View more in Digital Transformation >

In Case You Missed It

Get caught up on all of the informative, inspiring and interesting reads
Get caught up on all of the informative, inspiring and interesting reads

The 5 Best Ads of Super Bowl LII

by Tim Nudd

ABC Turns a New York Subway Train Into Roseanne's Iconic TV Living Room, Afghan Included

by Jason Lynch

Are You a Pyromaniac? Burger King Is Hiring, Say Incendiary Print Ads

by Patrick Coffee

McDonald's Crops the Golden Arches to Direct You to the Closest Restaurant

by Tim Nudd

Lacoste's Iconic Crocodile Makes Room for 10 Endangered Species on Brand's Polo Shirts

by Angela Natividad

KFC Responds to U.K. Chicken Shortage Scandal With a Timely 'FCK, We're Sorry'

by Erik Oster

Johnnie Walker's Transformative 'Jane Walker' Campaign Will Support Gender Equality

by Patrick Coffee

Gap Wins Widespread Praise for Breastfeeding Ad That's an Instant Classic

by Tim Nudd

Check Out Adweek's Instant Reviews of Every Ad in Super Bowl LII

Agencies

The ACLU Used All Tools at Its Disposal to Ensure Donald Trump Sees This Pro-'Dreamers' Ad

by Patrick Coffee

This Creative Director Intends to Find Out 'Where Are the Boss Ladies?'

by Lindsay Rittenhouse

'Diet Madison Avenue' Goes Dark on Instagram as Female Agency Veterans Publish Oppositional Letter

Kimberly-Clark Launches Global Creative Review, Forcing WPP to Defend a Major Account

Horizon Promotes 3 Women to Executive Vice President Amid Industry Call for More Female Leadership

Lowe's Names 3 New Creative Agency Partners in Unique Regional Realignment

New Report Shows a 14% Median Gender Pay Gap Across U.K. WPP Agencies

The Martin Agency Doubles Number of Women on Its Executive Committee as President Departs

View more in Agencies >

Brand Marketing

Infographic: As Gen Zers Become Parents, Here's What Brands Need to Know

by Sammy Nickalls

Why Brands Are Faking Out Consumers With Ads Disguised as Movie Trailers

by Katie Richards

A Pioneering Single Mom Created Liquid Paper, and It's Been Fixing Typos for 60 Years Now

This Bostonian Design Director Helps Hotels Find Their Brand Identity

Rotten Tomatoes Rolls Out a Fresh Logo and Visual Identity After 19 Years

Advertisers Were Slow to Embrace the Web, and They're Doing It Again With Podcasts

Sonic Adds Ellie Kemper and Jane Krakowski to Its Improv-Heavy Campaign

Kathryn Hahn Writhes Around a Chrysler Pacifica in Series of Fun, Music-Driven Ads

View more in Brand Marketing >

Creativity

Rating This Year's Oscars, From Movie Marketing to #MeToo

by Chris Thilk

Conor McGregor, Called a 'Chicken' by Foes, Is Now Selling Burger King Chicken Sandwiches

by Tim Nudd

Pizza Hut Brings Back Pie Tops for March Madness

Why the Overlook Hotel From The Shining Got an Ad on the Oscars

Are You a Pyromaniac? Burger King Is Hiring, Say Incendiary Print Ads

Nest Looks at Prom Night Through the Lens of #MeToo in Its Oscars Ad

McDonald's Crops the Golden Arches to Direct You to the Closest Restaurant

Carl's Jr. Celebrates Its Fans, and Even Its Haters, With #TheThickies Twitter Awards

View more in Creativity >

Digital

Brands Are Finally Embracing Augmented Reality, but Not Without Speed Bumps

by Ann-Marie Alcántara

50+ More Publishers Will Soon Begin Testing Facebook’s Breaking News Tag

by David Cohen

On the Adweek Podcast: Lessons From HQ Trivia, Plus Ecommerce's Brick-and-Mortar Obsession

Tech Companies Including Foursquare and Etsy Are Suing the FCC Over Net Neutrality

Will This Rating Platform Really Protect Your Brand From Fake News?

Facebook Messenger: Here's How to Give a Contact a Nickname

The Shape of Water’s Best Picture Win Captivates Twitter, Facebook

What Can Brands Do When They Appear Alongside Hateful Content on Social Media?

View more in Digital >

TV / Video

This Year’s Oscars Audience Plummeted 20%, to the Show’s Lowest Ratings Ever

by Jason Lynch

James Pitaro Is Named President of ESPN and Co-Chair for Disney Media Networks

by Chris Ariens

How Jet Ski and Days Inn Ended Up in Jimmy Kimmel's Biggest Oscars Gag

How Sinclair Broadcast Group Is Luring Local Advertisers With OTT

Univision Is Planning the First Experiential Upfront

How The Good Fight Is Taking on Trump and a News Cycle ‘on Steroids’

Discovery Shakes Up Management Team as Scripps Merger Nears Finish Line

ABC Turns a New York Subway Train Into Roseanne's Iconic TV Living Room, Afghan Included

View more in TV / Video >

That Crocodile Dundee Reboot: Here’s the Whole Story Behind the Movie That Wasn’t