Adweek – Breaking News in Advertising, Media and Technology

4/20 Roundup: How Brands Are Marking Marijuana's Increasingly Mainstream Holiday

by T.L. Stanley

4/20 Roundup: How Brands Are Marking Marijuana's Increasingly Mainstream Holiday

by T.L. Stanley

4/20 Roundup: How Brands Are Marking Marijuana's Increasingly Mainstream Holiday

by T.L. Stanley

4/20 Roundup: How Brands Are Marking Marijuana's Increasingly Mainstream Holiday

by T.L. Stanley

Ford Launches Global Creative Review in Major Setback for WPP

by Patrick Coffee

Believe It Or Not, Nike's 'Shoe Therapy' Campaign Was Inspired by a True Story

by Cara Anderson

HBO Asked YouTube's 'Queen of Shitty Robots' to Try Her Hand at Making a Westworld Host

by Gabriel Beltrone

Adidas Originals Traded Pieces From Alexander Wang's New Collection to Get to Coachella

by Katie Richards

New Belgium's Belgian White Isn't Brewed in Belgium, So They Hired an 'Actual Belgian'

Karel Deruwe brings dry humor with a twist to the new campaign, the brand's first from Erich and Kallman.

Spotify Turned a Subway Station Into an Interactive Homage to David Bowie

The underground tribute, promoting a Bowie exhibit at the Brooklyn Museum, will be live until May 13.

Fearless Girl Will Relocate to a Prime Location Facing the New York Stock Exchange

OK You Monsters, Heinz Will Release 'Mayochup' Now That 500,000 of You Asked for It

As TV Viewing Habits Change, Local Broadcasters Turn to Live Streaming

An Inside Look at the World of McIntosh, Manhattan's Most Exclusive Showroom

Here Are the First CVS Beauty Ads With Images That Haven't Been Altered

How an Art Director's Frustration Fueled the Curiously Creative Instagram Feed 'Trump as Food'

Reddit Taps Former Time Inc. Chief Operating Officer as Its New COO

Fearless Girl Will Relocate to a Prime Location Facing the New York Stock Exchange

OK You Monsters, Heinz Will Release 'Mayochup' Now That 500,000 of You Asked for It

As TV Viewing Habits Change, Local Broadcasters Turn to Live Streaming

An Inside Look at the World of McIntosh, Manhattan's Most Exclusive Showroom

Here Are the First CVS Beauty Ads With Images That Haven't Been Altered

How an Art Director's Frustration Fueled the Curiously Creative Instagram Feed 'Trump as Food'

Reddit Taps Former Time Inc. Chief Operating Officer as Its New COO

WPP's Co-COO Mark Read Reassures Staff in Post-Sorrell Memo Sent to All 200,000 Employees

by Patrick Coffee

This Timeline Shows How WPP Acquired Its Way to Fame and Notoriety Over 3 Decades

by Robert Klara

In Martin Sorrell's Absence, an Uncertain Future Looms for WPP

Will Martin Sorrell Be Remembered for Saving the Ad Industry, or for Crushing Its Soul?

Why WPP's Cryptic Handling of Martin Sorrell's Resignation Is the Wrong Move

by Patrick Coffee

After Years of the Same Approach, Holding Company Leadership Will Need to Diversify

by Gary Stolkin

On the Adweek Podcast: Martin Sorrell and the Fall of a Giant

by David Griner

WPP CEO Martin Sorrell Steps Down Abruptly After 33 Years

The hottest topics from the newest Adweek

The hottest topics from the newest Adweek

How Chief Privacy Officers Are Keeping Brands' Hands Off Consumers' Personal Data

As TV Viewing Habits Change, Local Broadcasters Turn to Live Streaming

How HBO Built a Real-Life Activation as Immersive as the Universe Within Westworld

by Kristina Monllos

How Brands Are Justifying an Increased Need for Consumer Data

by Michael Dill

Why Brands Are Under Increasing Pressure to Be Transparent About What They Believe In

4 Things Brands Should Keep in Mind When Taking a Stand

Infographic: What Consumers Expect of Brands When It Comes to Issues They Care About

Editor’s Letter: The Complicated Issue of Brand Purpose in a Shifting Marketing Landscape

by James Cooper

View more in Digital Transformation >

Get caught up on all of the informative, inspiring and interesting reads

Get caught up on all of the informative, inspiring and interesting reads

11 Inspiring Women Who Have Broken Down Advertising’s Most Persistent Barriers

Ford Launches Global Creative Review in Major Setback for WPP

by Patrick Coffee

4A’s Accelerate Conference Highlighted the Optimistic Future of Agencies

by Mark Bachmann

Isobar Welcomes U.S. CEO From SapientRazorfish

Cannes Lions’ CMO Growth Council Will Confront the Industry’s Pressing Issues

Agency M&A Activity Has Jumped 126% in 2018, With Consultancies Leading the Pack

Fearless Girl Will Relocate to a Prime Location Facing the New York Stock Exchange

Q&A: Publicis Groupe CEO Arthur Sadoun Discusses Strong Q1 Earnings

4 Things Media Agencies Can Do to Thrive in the Programmatic Age

View more in Agencies >

M&M's Made a Magical, Interactive Pop-up Where Fans Vote for a New Crunchy Chocolate Flavor

by Katie Richards

Adidas Originals Traded Pieces From Alexander Wang's New Collection to Get to Coachella

by Katie Richards

Why the Rise of the Chief Change Officer Is a Business Imperative

New Belgium's Belgian White Isn't Brewed in Belgium, So They Hired an 'Actual Belgian'

Why H20+ Beauty and Disney Music Group Are Partnering Up for an Activation at Stagecoach

Here Are the First CVS Beauty Ads With Images That Haven't Been Altered

Adidas Created Personalized Videos for 30,000 Boston Marathon Runners in 24 Hours

3 Questions for Women to Ask About How They Define Their Skill Set

View more in Brand Marketing >

4/20 Roundup: How Brands Are Marking Marijuana's Increasingly Mainstream Holiday

by T.L. Stanley

Believe It Or Not, Nike's 'Shoe Therapy' Campaign Was Inspired by a True Story

by Cara Anderson

Spotify Turned a Subway Station Into an Interactive Homage to David Bowie

OK You Monsters, Heinz Will Release 'Mayochup' Now That 500,000 of You Asked for It

How an Art Director's Frustration Fueled the Curiously Creative Instagram Feed 'Trump as Food'

New Campaign Puts a Spotlight on 31 States Where LGBT Discrimination Remains the Law

'Baskin-Robbins Got Me Like' Is 2018's Twerkiest, GIFiest, Meme-iest Ad Campaign

Is Your Room Dead Boring? This Ghostly Ikea Ad Encourages You to Resurrect It

View more in Creativity >

Be in the Moment or Be Somewhere Else: How Brands Should Leverage Twitter

by Chris Quintero

YouTube: Here's How to Hold Messages for Review During Livestreams

by Brandy Shaul

How Blockchain Will Disrupt the Future of Social Media Influencers

Can Augmented Reality Breathe New Life Into Banner Ads?

How Social Media Is Being Used to Sell Real Estate

Reddit Taps Former Time Inc. Chief Operating Officer as Its New COO

Amazon's Annual Shareholder Letter Is Yet Another Wake-Up Call for Brands

Why Media Companies Must Purge Zero-Sum Approaches to Partnerships

View more in Digital >

It’s Time for Marketers to Start Thinking Like Media Companies

by Ricky Ray Butler

HBO Asked YouTube's 'Queen of Shitty Robots' to Try Her Hand at Making a Westworld Host

by Gabriel Beltrone

Advanced Advertising Is Delivering More Data, Better Targeting ... But What Else?

10 Times That ABC's Scandal Changed TV as We Knew It

After a Year of Talks, NBCUniversal Joins Viacom, Turner and Fox’s OpenAP Platform

National Geographic’s Upfront Pitch Highlights Power of Storytelling, and Returning Franchises

Watch the Stars of Netflix's Glow Lip-Sync 'Maniac' in This Joyous Season 2 Promo

Beyoncé's Awe-Inspiring Coachella Performance Sets YouTube Livestreaming Record

View more in TV / Video >

Parkland Students Are Asking Advertising’s Brightest Minds to Help Grow the Gun Control Movement