HP Is Advertising Its Real, Modern Printers on This Fake, Awkward '80s Computer Showby T.L. Stanley
YouTube Kills 30-Second Unskippable Mobile Ads for Shorter and More Interactive Formatsby Lauren Johnson
Brewer Crushes Beer Bottles Into Sand to Save New Zealand's Beaches in 'Brewtroleum' Sequelby Tim Nudd
Google Opens Up YouTube and Ad Platforms for Measurement Audit
On the heels of Facebook’s decision to undergo an audit by industry watchdog the Media Rating Council, Google has agreed to have its metrics vetted, too.
6 Reasons Why It’s Time for Advertisers to Move Beyond Measurements Like Click-Through
Go-to proxies like click-through and last impression served have remained static, even as behavior has shifted and programmatic has changed how we advertise.