EDITOR'S PICKS

Millennial Parents and Their Kids Love Smart Speakers, but Data Privacy Issues Persist

by Christopher Heine

Millennial Parents and Their Kids Love Smart Speakers, but Data Privacy Issues Persist

by Christopher Heine

Millennial Parents and Their Kids Love Smart Speakers, but Data Privacy Issues Persist

by Christopher Heine

Millennial Parents and Their Kids Love Smart Speakers, but Data Privacy Issues Persist

by Christopher Heine

This Week's Issue

The hottest topics from the newest Adweek
The hottest topics from the newest Adweek

Here's What You Need to Know About Voice AI, the Next Frontier of Brand Marketing

by Christopher Heine

8 Technologies and Platforms Every Forward-Thinking Marketer Needs to Know

by Lauren Johnson

Infographic: These Are the Images Travelers Share Most on Social Media

by Emma Bazilian

Can Blockchain Technology Solve Digital Marketing’s Ad-Fraud Problems?

by Marty Swant

MARKETING TO MILLENNIAL PARENTS

Marketing to Millennial Parents: Digital Natives Are All Grown Up and Disrupting the Parenthood Economy

by Stephanie Paterik

Why Modern Parents Are Still Reading 'What to Expect When You're Expecting'

by Robert Klara

44% of Millennials See Their Pets as Starter Children, and That's a Big Opportunity for Brands

by Sami Main

Ads Are Shifting From Aspirational to Honest in Their Portrayal of Parenting

by Kristina Monllos

In Case You Missed It

Get caught up on all of the informative, inspiring and interesting reads
Get caught up on all of the informative, inspiring and interesting reads

Why Brands and Agencies Are Preparing for the Era of 6-Second Ads

by Christopher Heine

The Big Sick’s Success Drove Epix’s Marketing Plan for Its New Ray Romano Series

by Jason Lynch

Is Ikea's 'Lamp' Ad by Spike Jonze the Best Rug-Pull in Advertising History?

by Katie Richards

Why More Packaging Should Be Black, and Why It's So Easy to Get Wrong

by Simon Thorneycroft

From Suntanning to Sunblocking, Coppertone Remains a Summertime Essential After 58 Years

by Robert Klara

Cheetos Is Opening a Restaurant, The Spotted Cheetah. And Yes, It Has a Cheetos-Heavy Menu

by Kristina Monllos

This NFL Star Just Announced His Retirement With a Kingsford Ad on Twitter

by Christopher Heine

The 25 Best Ads of 2017 (So Far)

by Tim Nudd

Charlie Day Hangs Out With a Crazy Pirate and Rides a Bear in DirecTV's Silly New Campaign

Agencies

UM Wins Spotify's Global Media Agency Review

by Patrick Coffee

VML Now Has a Director of Inclusion and Cultural Resonance to Address Diversity

by Katie Richards

Accenture Moves Deeper Into Design and Marketing With Its Latest Agency Acquisition

Publicis' Spark Foundry Wins $30 Million Nature's Way Account

ANA's Production Transparency Report Corroborates Years of Illegal, Anticompetitive Behavior by Ad Agencies

New York-Based Barker Goes Bold With Its Messaging and Creates Edgy Work for Its Clients

Amazon-Like Used Car Startup Vroom Names Anomaly as Its First Agency of Record

Arnold Names Former DDB New York Creative Lead as Its New U.S. CCO

View more in Agencies >

Brand Marketing

Startup Aims to Change the Product-Referral Narrative for Digital Content Publishers

by Richard Horgan

Hyatt Celebrates Understanding 50 Years After It Opened Its Doors to Civil Rights Leaders

by Katie Richards

Lionsgate Pictures and Microsoft Were the Top Spenders on National Broadcast Placement Last Week

English-Language Pakistani Newspaper Celebrates 70 Years With a Look Back at Print Ads

A+E Networks Wants to Show You Storytelling Across America With This Powerful Interactive Film

Intel, Under Armour and Merck CEOs Step Down From Trump's Manufacturing Advisory Council

Millennials Are Rejecting Helicopter Parenting. Here's Why That Matters for Marketers

Everything's Coming Up Yogurt in Yoplait's Chic Campaign for Its New French-style 'Oui' Line

View more in Brand Marketing >

Creativity

Australian Advertising Agency Still Celebrating That Global Content Marketing Award

by Richard Horgan

HP Takes Its Newest Printer Back in Time to Blow Some Minds in 1983

by T.L. Stanley

With Names Like 'Surge Protector' and 'Torpedo Tube,' Free Condoms Are Finally Fun

The Builder From Clash of Clans Has Jumped Out of the Game and Built a Statue in Brooklyn

Cow Jokes Fall Udderly Flat in 'Serious Meat' Campaign for New Zealand Jerky

Meet the World's Worst Voice Assistant in This Brand's Brutal, Funny Takedown of AI

This Crazy, GIF-Filled Beer Ad Pleads for a Break From the Insanity of GIFs

This Retailer's Ads Call Out Shoppers by Name, but It's Not Quite as Creepy as It Sounds

View more in Creativity >

Digital

Facebook Gives News Feed a New Look

by Brandy Shaul

Elle.com Promotes 3

by Corinne Grinapol

5 Tips for Leveraging Sporting Events to Drive Social Engagement

Millennial Parents and Their Kids Love Smart Speakers, but Data Privacy Issues Persist

Why Time Out Calls Its Battle of the Burger Event a '360-Degree Program'

Ohio Woman Sprinkles a Little #Covfefe Into Her Daily Commute

4 Ways Dentists Are Using Social Content to Educate Patients

Instagram Is Now Using Threads to Organize Comments, a Lot Like Facebook

View more in Digital >

TV / Video

ABC Is the Latest Network to Sign Up for Nielsen's Out-of-Home Ratings

by A.J. Katz

Flipping Out Star Jeff Lewis on Product Launches, Learning to Be Type B and His Favorite Airport Hobby

by Lisa Granatstein

Nielsen's Digital Content Ratings Will Now Include Facebook, Hulu and YouTube Video Views

Kids Programming Startup Pocket.Watch Adds Chief Revenue Officer

Joe Bologna: Cracking Jokes Till the Very End

Shonda Rhimes Is Moving Future Projects to Netflix

How YouTube Star Hannah Hart Went From Drunk Cooking to Her Own Food Network Show

The Big Sick’s Success Drove Epix’s Marketing Plan for Its New Ray Romano Series

View more in TV / Video >

10 Food Chains That Should Follow Dunkin's Lead and Drop a Word

Creative Thinkers

This Classic Nike Ad from 1999 Had a Splendid Take on Unconventional Beauty

Matthew Bull picks his three favorite ads

Read More

The Comic Triumph of 'This Is SportsCenter,' a Campaign Years Ahead of Its Time

MullenLowe's Tim Vaccarino picks his three favorite ads ever

Coke ‘Hilltop’ and the Tension That Leads to Powerful Advertising

Deutsch's Pete Favat picks his 3 favorite ads

Does Great Advertising Come From Individual Talent, or Is It a Team Sport?

More advice for young people from veteran creatives

The Glory of 'Surfer,' One of the Greatest Guinness Ads Ever Made

Keith Cartwright picks his 3 favorite campaigns

Volkswagen, Apple and the Irresistible Force of Using Classic Characters in Ads

Myra Nussbaum talks Little Vader and her other favorite spots

The Story of 'Footprints,' the Brilliantly Stealthy Navy Seals Ad Nobody Saw Coming

Cindy Gallop picks her three favorite ad campaigns