Adweek – Breaking News in Advertising, Media and Technology

How Kool-Aid, a 90-Year-Old Summertime Icon, Has Stayed So Popular for So Long

by Robert Klara

How Kool-Aid, a 90-Year-Old Summertime Icon, Has Stayed So Popular for So Long

by Robert Klara

How Kool-Aid, a 90-Year-Old Summertime Icon, Has Stayed So Popular for So Long

by Robert Klara

How Kool-Aid, a 90-Year-Old Summertime Icon, Has Stayed So Popular for So Long

by Robert Klara

Why Brands Like L'Oréal and Acura Are Betting Big on Augmented Reality

by Lauren Johnson

This Bay Area Shop Makes Data and AI Work for Clients From MTV to the Dalai Lama

by Katie Richards

Jordan Klepper's New Late-Night Comedy Central Show Will Satirize Alt-Right Outlets Like Infowars

David Chang Takes You Inside His Sea Urchin and Chickpea Dish With This 360-Degree VR Experience

by Kristina Monllos

McCann Hires Former Brand Union CEO as Its New Global Chief Growth Officer

The former WPP chief executive will work across McCann's multinational network.

Michael B. Jordan Blows Up Cable and Goes Pants-Free in Quirky Ads for DirecTV Now

The actor stars in BBDO's newest series of odd scenarios centered on taking TV anywhere.

Lyft Riders Can Now Get Free Taco Bell on the Way Home From the Bar

Designers Made These Jaw-Dropping Toilet Paper Wedding Gowns to Promote Quilted Northern

Parents Have 'the Talk' in the Powerful 'My Black Is Beautiful' Campaign From P&G

How Video Platforms and Brands Are Courting the Next Generation of Internet Stars

The 3 Ingredients That Helped Nestlé Infuse Innovation Into Its Corporate Culture

Coty Selects R/GA to Lead Creative Duties on Its New Hair-Care Brands Clairol and Wella

The 2016 Election Was a Wake-Up Call for Marketers, Forcing Many to Rethink Big Data

Lyft Riders Can Now Get Free Taco Bell on the Way Home From the Bar

Designers Made These Jaw-Dropping Toilet Paper Wedding Gowns to Promote Quilted Northern

Parents Have 'the Talk' in the Powerful 'My Black Is Beautiful' Campaign From P&G

How Video Platforms and Brands Are Courting the Next Generation of Internet Stars

The 3 Ingredients That Helped Nestlé Infuse Innovation Into Its Corporate Culture

Coty Selects R/GA to Lead Creative Duties on Its New Hair-Care Brands Clairol and Wella

The 2016 Election Was a Wake-Up Call for Marketers, Forcing Many to Rethink Big Data

The hottest topics from the newest Adweek

The hottest topics from the newest Adweek

Tech Is Transforming Careers Like Never Before. Just Ask Bevel Founder Tristan Walker

by Christopher Heine

A Guide to the 10 Next Hot Jobs in Digital Marketing, and for Several Years to Come

Adweek Kicks Off 'Next Tech' Series on the Jobs and Platforms You Need to Know About Now

by Lisa Granatstein

Mar Tech Is the Latest Buzzword for Brands and Agencies, but What Does It Actually Mean?

Get caught up on all of the informative, inspiring and interesting reads

Get caught up on all of the informative, inspiring and interesting reads

Call for Submissions: Help Us Find Adweek’s Brand Geniuses for 2017

This Bay Area Shop Makes Data and AI Work for Clients From MTV to the Dalai Lama

by Katie Richards

McCann Hires Former Brand Union CEO as Its New Global Chief Growth Officer

by Patrick Coffee

Gaming Giant Ubisoft Names UM as Its U.S. Media Agency of Record

Coty Selects R/GA to Lead Creative Duties on Its New Hair-Care Brands Clairol and Wella

Subway Launches North American Agency Review Amid Sales Slump

Publicis Took Onboarding to a New Level by Participating in Grueling, Basic Military Training With USAA

What This Industry Fellowship Did to Support a Group of Women in Middle Management

Revlon Consolidates Its Multimillion-Dollar Global Ad Business With WPP's Grey and MediaCom

View more in Agencies >

How Kool-Aid, a 90-Year-Old Summertime Icon, Has Stayed So Popular for So Long

by Robert Klara

David Chang Takes You Inside His Sea Urchin and Chickpea Dish With This 360-Degree VR Experience

by Kristina Monllos

Designers Made These Jaw-Dropping Toilet Paper Wedding Gowns to Promote Quilted Northern

Hilton Garden Inn Is Upping Its Food-and-Beverage Game With Some Help From Judy Greer

Parents Have 'the Talk' in the Powerful 'My Black Is Beautiful' Campaign From P&G

The Knot's Chief Innovator Helps Local Wedding Businesses Connect With a Social-Savvy Audience

Sports Illustrated Swimsuit Editor Makes an Extra Splash in Miami

How Trust Will Permanently Reshape the Relationship Between Brands and Consumers

View more in Brand Marketing >

Michael B. Jordan Blows Up Cable and Goes Pants-Free in Quirky Ads for DirecTV Now

Does KFC's New Ad Make Chickens Look Too Charming to Eat?

by David Griner

For National Tequila Day, 3 L.A. Water Fountains Were Upgraded to Dispense Jose Cuervo Silver

Che Guevara Is Being Used to Sell 'Revolutionary' Office Space and Lofts in the U.K.

This Wild Apple Ad Shows That, Yes, The Rock Can Do Anything (With Some Help From Siri)

Genesis Shows How to Handle a Devilish Dog and a Snobby Star With a 'Personal Brand'

How Avis Brilliantly Pioneered Underdog Advertising With 'We Try Harder'

Cam Newton Was Creative Director on This Campaign for His C1N Shoe by Under Armour

View more in Creativity >

Why Brands Like L'Oréal and Acura Are Betting Big on Augmented Reality

by Lauren Johnson

New York Times Reporter Succeeds Beloved LSU Journalism Professor

by Richard Horgan

Reuters Names Jean Yoon Executive Editor, Editorial Strategy

LinkedIn Users Can Now Share Multiple Photos in a Single Post

What Happens to Flash-Powered Facebook Games When Adobe Scuttles the Format in 2020?

After 37 Years of Adweek's Hot List, We're Changing Up the Way We Honor Publishers

Gabriel Sherman Is Headed to Vanity Fair

During Every Minute on the Internet … (Infographic)

View more in Digital >

Jordan Klepper's New Late-Night Comedy Central Show Will Satirize Alt-Right Outlets Like Infowars

2 Wacky Questions for David Letterman

by Richard Horgan

Nielsen Is Now Including Hulu and YouTube TV Live Viewing in Its TV Ratings

ABC Finally Reveals Its Fall Premiere Dates, Including an Early Debut of Marvel's Inhumans in Imax Theaters

How Video Platforms and Brands Are Courting the Next Generation of Internet Stars

Disney Channel and Influencer Jake Paul Part Ways as He Causes Chaos in His L.A. Neighborhood

These 6 Networks Have the Most to Gain (or Lose) at the TCA Summer Press Tour

Vice Lays Off at Least 60 Employees to Emphasize Video and Scripted Content Production

View more in TV / Video >

How Avis Brilliantly Pioneered Underdog Advertising With 'We Try Harder'

This Classic Nike Ad from 1999 Had a Splendid Take on Unconventional Beauty

Matthew Bull picks his three favorite ads

The Comic Triumph of 'This Is SportsCenter,' a Campaign Years Ahead of Its Time

MullenLowe's Tim Vaccarino picks his three favorite ads ever

Coke ‘Hilltop’ and the Tension That Leads to Powerful Advertising

Deutsch's Pete Favat picks his 3 favorite ads

Does Great Advertising Come From Individual Talent, or Is It a Team Sport?

More advice for young people from veteran creatives

The Glory of 'Surfer,' One of the Greatest Guinness Ads Ever Made

Keith Cartwright picks his 3 favorite campaigns

Volkswagen, Apple and the Irresistible Force of Using Classic Characters in Ads

Myra Nussbaum talks Little Vader and her other favorite spots

The Story of 'Footprints,' the Brilliantly Stealthy Navy Seals Ad Nobody Saw Coming

Cindy Gallop picks her three favorite ad campaigns