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WPP Digital CEO Mark Read

Yahoo! Pacts With WPP Group

May 16, 2008

NEW YORK WPP Group and Yahoo! have agreed to create an ad buying platform linking the holding company's shops to Yahoo!'s Right Media Exchange. The multi-year agreement uses WPP's 24/7 Real Media technology to enable WPP shops to more easily target and buy media across Yahoo!, its affiliated sites and the 24/7 Real Media ad network. GroupM, which includes Mediaedge:cia and MindShare, is the first WPP company to begin using the marketplace.

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IAB: Web Ad Spend Tops Cable, Radio

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CBS Agrees to Buy CNET for $1.8 Bil.

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Burlington Coat Taps C-K, Initiative

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Michelin Seeks New Shop for Consumer Biz

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JWT Appoints Barclay ECD

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MTV Tr3s Offers Youth Insights

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y

Icahn Names Yahoo! Alternative Board

May 16, 2008

NEW YORK Corporate raider Carl Icahn has nominated an alternative slate of directors for Yahoo!'s board that includes such big industry names as Frank Biondi, Robert Shaye and Mark Cuban.

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tv

For 2 New Shows, Fox Cuts Back on Ads

May 16, 2008

LOS ANGELES Fox is shaking up the commercial TV model with "Remote-Free TV." Two new drama series will air with reduced advertising breaks.

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MySpace Develops Ziering Project

May 16, 2008

NEW YORK MySpace TV is developing a short-form original series starring Beverly Hills 90210 alumnus Ian Ziering.

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In Focus

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Hunter Probe Slams PR Class

A Hunter College probe slams a Coach-sponsored PR course. Andrew Adam Newman updates his previous report. More

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Profile: Marcello Serpa

Marcello Serpa of Almap-BBDO in Sao Paulo, Brazil, discusses his winning blend of design styles. More

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Barbara Lippert's Critique

Our advertising critic takes a look at Subaru's latest work and asks, "Does love change everything?" More

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Clio Judges Share Their Thoughts

Jury chairman Tony Granger says the international group of Clio judges were especially tough on the work. More

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Blogs

Dell agency name is packed with baggage

As the Brand Tags project is showing, how people perceive brands can be quite different from the gr...

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Crossing the Line

—By Rick Roth

Lately, when I catch up with friends and colleagues about agency life, they inevitably say, "Wow, it's amazing how you've reinvented yourself ... you've truly evolved who you are in this business."

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There Are No Rock Stars Here

—By Mark Wnek

My wife made me tidy up my stuff the other day and I came across napkin notes I made at the recent 4A's conference at Laguna Niguel in California. Here's the gist:

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CreativeCreative

Evinrude "Talk"video
Client: Bombardier Recreational Products North America
Brand: Evinrude Outboard Motors
Description: Women will think this spot puts the "rude" in "Evinrude." (They can complain to Cramer-Krasselt of...More
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Spotlights

Cable Up

Cable Up! Network Profiles

View AdweekMedia's comprehensive Cable Up report featuring select network profiles. Every year, cable execs eagerly predict upfront money will really move away from broadcast and into their coffers. This year, because of the "perfect storm" of factors, it actually could.

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Digital Face

Marketing to Women

Why is marketing to women so challenging? Today's ultra-consuming woman should no longer be a mystery to marketers. With blogs, message-boards, social networks and other Internet-based feedback, what women think and want is easily at hand for brands that are listening.

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Agency Preview cover

2008 Agency Preview Guide

BOOK NOW! This 6th anniversary edition of the Guide puts participating agencies in front of more than 93,000 potential clients who are looking for advertising services. The Guide gives you guaranteed high visibility. It’s the place to be seen- and hired!

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Ad Spending by Sector

Global Ad Spending by Sector

Sector Grand Total
Automotive $24,990,146,411
Healthcare $24,245,602,352
Media & Publishing $22,193,086,684
Cosmetics & Toiletries $19,758,689,593
Entertainment $17,546,305,323
Source: Nielsen Global AdView


Domestic Ad Spending By Sector

Product Category Jan 2007-Sep 2007 %Change
Automotive $8,491,486,605 -13.54
Pharmaceutical $3,854,004,087 2.63
Local Dealerships $3,426,305,470 -5.59
Restaurant-Quick Svc $2,922,322,999 -6.4
Motion Picture $2,662,662,125 -1.32
Source: Nielsen Monitor-Plus

Top 10 Advertisers

Trend Index

January 2007 - December 2007

Rank Parent Company Total Ad Dollars Spent
1 PROCTER & GAMBLE CO $3,728,279,492
2 AT&T INC $2,150,742,501
3 GENERAL MOTORS CORP $2,028,368,104
4 FORD MOTOR CO $1,760,594,254
5 VERIZON COMMUNICATIONS INC $1,658,501,263
6 TIME WARNER INC $1,467,420,737
7 CERBERUS CAPITAL MANAGEMENT LP $1,363,410,168
8 JOHNSON & JOHNSON $1,290,803,595
9 TOYOTA MOTOR CORP $1,255,439,326
10 WALT DISNEY CO $1,191,120,322
Source: Nielsen Monitor-Plus





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Features & Opinions

Barack Obama: A Brand To Believe In?

May 12, 2008

BaraCk Obama. Now there's a guy who seemed to be bringing change to the political marketing world—at least, until recently. As we've watched, the onetime shoo-in for the Democratic nod has been, if anything, scuffing his shoes in a months-long

What Miley Taught Annie

May 12, 2008

The recent dustup surrounding the revealing photo of Miley Cyrus slated for the June issue of Vanity Fair has settled down amid a flurry of apologetic press releases, but the lesson it has to teach marketers remains as topical as ever.

Box Office Chart

Weekly Top 10

Rank Title Gross
1 Iron Man $177,825,024
2 What Happens in Vegas $20,172,474
3 Speed Racer $18,561,337
4 Made of Honor $26,791,494
5 Baby Mama $40,836,370
6 Forgetting Sarah Marshall $50,781,745
7 Harold & Kumar Escape from Guantanamo Bay $30,667,308
8 The Forbidden Kingdom $48,530,104
9 Nim's Island $44,395,857
10 Prom Night $42,785,107

Home Video Chart

Rentals

Rank Title Gross (in mil.)
1 The Sentinel $8.28
2 Take the Lead $7.85
3 Poseidon $15.07
4 Friends With Money $6.54
5 RV $21.06
6 Inside Man $31.49
7 Akeelah and the Bee $5.46
8 Scary Movie 4 $20.13
9 Silent Hill $12.64
10 Just My Luck $10.73

Weekly TV Ratings

 

Rank Program People
1 AMERICAN IDOL-WEDNESDAY 22,867
2 AMERICAN IDOL-TUESDAY 21,755
3 DANCING W/STARS RESULTS 18,379
4 DANCING WITH THE STARS 18,105
5 CSI 18,071
6 GREY'S ANATOMY-THU 9PM 16,027
7 DESPERATE HOUSEWIVES 15,427
8 WITHOUT A TRACE 14,666
9 CSI: MIAMI 14,109
10 NCIS 14,042

Hollywood Reporter Marketing News

Super Bowl ad bounty has cinematic quality
WB's preshow must go on
Publicists spread the nom news

Hollywood Reporter Star Power

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