EDITOR'S PICKS

L.L.Bean Made a Clever Newspaper Ad That You Can Only Read Outdoors

by Tim Nudd

L.L.Bean Made a Clever Newspaper Ad That You Can Only Read Outdoors

by Tim Nudd

L.L.Bean Made a Clever Newspaper Ad That You Can Only Read Outdoors

by Tim Nudd

L.L.Bean Made a Clever Newspaper Ad That You Can Only Read Outdoors

by Tim Nudd

This Week's Issue

The hottest topics from the newest Adweek
The hottest topics from the newest Adweek

The Year's 23 Best Media Plans, From Netflix and Hulu to GoPro and Google

by Adweek Staff

How Snickers Used Social Media Outrage to Fuel the Year's Most Innovative Media Plan

by T.L. Stanley

Why Signal Planning Is the Most Compelling Media Planning Innovation in Decades

by Barry Lowenthal

Infographic: See How the Top 25 Online Apparel Retailers in the U.S. Are Evolving

by Emma Bazilian

MARKETING TO MILLENNIAL PARENTS

Maternity Leave at Ad Agencies Is Slowly Improving, but Not All Moms Feel the Love

by Katie Richards

Marketing to Millennial Parents: Digital Natives Are All Grown Up and Disrupting the Parenthood Economy

by Stephanie Paterik

44% of Millennials See Their Pets as Starter Children, and That's a Big Opportunity for Brands

by Sami Main

Millennials Are Rejecting Helicopter Parenting. Here's Why That Matters for Marketers

by Sarah Holmes

In Case You Missed It

Get caught up on all of the informative, inspiring and interesting reads
Get caught up on all of the informative, inspiring and interesting reads

Comedians Crash Netflix Shows as the 'Netflix Is a Joke' Campaign Hits TV

by Tim Nudd

How a Design Agency Helped Make Portland, Maine, the Hippest Foodie Town in New England

by Tim Nudd

Adweek’s Fall TV Preview: Which New Broadcast Shows Deserve Your Attention and Ad Budget?

by Jason Lynch

This Shutterstock Photographer Explains the Secrets to Getting Such Amazing Shots on the Red Carpet

by Sami Main

Kenzo Follows Its Spike Jonze Film With a 13-Minute Surrealist Gem From Natasha Lyonne

by Katie Richards

Here Are 20 LinkedIn Do's and Don'ts From Digital Marketing Pros

by Christopher Heine

Adweek Announces Winners of the 2017 Brand Genius Awards

by Robert Klara

The 25 Best Ads of 2017 (So Far)

by Tim Nudd

The Halo Top Ice Cream Ad That's Creeping Everyone Out Is Even Weirder Than You Thought

Agencies

Adcolor 2017 Highlights the Industry's Progress and Challenges on Diversity as Tech Scoops Up Young Talent

by Patrick Coffee

ANA Warns of a 'Talent Crisis' as the Ad Industry Struggles to Appeal to College Grads

by Erik Oster

The Martin Agency Fills Its Chief Strategy Officer Role From Within

72andSunny Published a Diversity Playbook That It Wants All Companies to ‘Steal’

DigitasLBi Promotes Sue DeSilva to Lead Creative in Its Boston Office

After 7 Years With 180LA, Mitsubishi Selects BSSP as New Agency of Record

TBWA\London Wants Its New CEO to Drive Its Ambitious Team to 'Create for Tomorrow, Today'

22Squared Beefs Up Its Tech Capabilities and In-House Production Studio With New Director Roles

View more in Agencies >

Brand Marketing

Abbi Jacobson Will Tell Jokes at 35,000 Feet to Promote Virgin Atlantic's New Wi-Fi Service

by Robert Klara

Ikea and 72andSunny Amsterdam Share How They Worked Together to Launch AR App Ikea Place

by Katie Richards

Why More Brands Are Adding Young Influencers to Their Marketing and Creative Teams

The Story Behind Big League Chew, the Shredded Gum That Benched Tobacco in a Minor League Dugout

A Tasty Nut Butter Breaks Jelly's Heart in Tragicomic Ads for MaraNatha

Glossier's New Campaign Features Women With a Range of Backgrounds and Bold, Real Bodies

On the Adweek Podcast: The Year's Most Innovative (and Sometimes Odd) Marketing Ideas

Doogie Howser Is Back in Scrubs as Cigna Reprises Its Fun 'TV Doctors' Campaign

View more in Brand Marketing >

Creativity

This Ski Resort Turned One-Star Reviews Into a Five-Star Ad Campaign

by David Griner

Ikea Piggybacks on Apple With Playful Ads for Its Wireless-Charging Lamp

by Tim Nudd

An A.I. Judging Advertising Creativity. Have We Drunk Enough Kool-Aid Yet?

L.L.Bean Made a Clever Newspaper Ad That You Can Only Read Outdoors

Joe Biden Responds to Betsy DeVos' Title IX Stance in Latest 'It's On Us' Ad

Bud Light Made Its Own Line of Leisurewear, If That's What You're Into

Coke Just Signed a Virtual Athlete Endorser, and Had Him Remake One of Its Classic Ads

Oslo Tourism 'Rescued' a Couple From the Louvre After Seeing Their Annoyed Instagram Post

View more in Creativity >

Digital

Communications Tactics You Should Be Using Internally to Help Your Own Team

by Mary C. Long

Facebook's New Tools Improves Its Ability to Compare Social Ads to TV

by Lauren Johnson

Here’s Why You’re (Probably) Wasting Money on Influencer Marketing

Quantcast's New Marketing and Communications Chief Sees AI as the Next Big Frontier for Brands

Facebook Will Introduce Canvas Templates for Its Collection Ads

Face Filters Can Now Be Added to Instagram Live Videos

Facebook Has Turned Over 3,000 Russia-Linked Ads to Congressional Intelligence Committees

Facebook Found Another Way to Keep Mobile Users From Leaving

View more in Digital >

TV / Video

Dynasty Could Help The CW Improve Its Batting Average This Fall

by Jason Lynch

Sunday's Star Trek: Discovery Launch Will Be CBS All Access' Most Important Day Yet

by Jason Lynch

GE's Droneweek Will Air on Viceland During a Week of Drone-Related Programming

The Revived Will & Grace Will Overshadow NBC’s Other New Fall Shows

Hulu and NBC Will Both Stream All of the Original Episodes of Will & Grace Ahead of Its Revival

Telemundo Is Poised to Beat Univision in Prime-Time Viewership for the First Time

Nike Found an Unlikely Partner in National Geographic to Co-Produce a Marathon Documentary

ABC Will Try to Crawl Out of Fourth Place With One of Fall's Best New Shows—and Its Very Worst

View more in TV / Video >

How Crayola Crayons Gave Its Century-Old Product Renewed Relevance in the Age of iPads