EDITOR'S PICKS From KFC's Kentucky Fine China to Gold Toilets, How Brands Are Celebrating the Royal Weddingby Alissa FleckFrom KFC's Kentucky Fine China to Gold Toilets, How Brands Are Celebrating the Royal Weddingby Alissa Fleck From KFC's Kentucky Fine China to Gold Toilets, How Brands Are Celebrating the Royal Weddingby Alissa FleckFrom KFC's Kentucky Fine China to Gold Toilets, How Brands Are Celebrating the Royal Weddingby Alissa FleckAdFreakHere's the Story Behind Deadpool's Incredible Blu-ray Takeover at Walmartby David GrinerEmerging TechGoogle's First Virtual Reality Doodle Honors a French Illusionist Directorby Marty SwantAdFreakHail to The Hemperor, Lordly Mascot of New Belgium's 'Dankest Ale in the World'by T.L. Stanley TV / Video The 5 Most Anticipated Shows of the New Fall Seasonby Chris AriensHow the VR Industry Isolated Its Users and Creators by Not Utilizing Existing Skill SetsInstead of building upon what was already in place, it demanded new processes, learning new camera techniques and more.Why Amazon and Google’s Global Share of the Smart Speaker Market Is on the DeclineAlibaba and Xiaomi are contributing.Alcohol-Free and Nutrient-Rich, This Beer Was Designed Specifically for Cancer PatientsThe 10 Most Memorable Moments From 2018’s Upfront WeekFacebook Is Opening a Pop-Up Store in New York for Its New VR HeadsetNow Arby's Has a Font Too, and It's Called 'Saucy AF'New Research Shows Ads in Trustworthy Environments Are Becoming Significantly More EffectiveHow 3 of the Darkest, Most Unexpected Ads Challenged Creatives to Step Up Their GameCBS Board Votes to Curb Redstones' ControlPopular Now1 10 Royalty-Free Music Sites Every Online Video Creator Should Know2 Here’s the Story Behind Deadpool’s Incredible Blu-ray Takeover at Walmart3 10 Best Ways to Comment on Facebook Photos4 It’s Time to Shift Money Away From Upfronts and Into Experiences5 The 25 Best Ads of 2017 (So Far)Alcohol-Free and Nutrient-Rich, This Beer Was Designed Specifically for Cancer PatientsThe 10 Most Memorable Moments From 2018’s Upfront WeekFacebook Is Opening a Pop-Up Store in New York for Its New VR HeadsetNow Arby's Has a Font Too, and It's Called 'Saucy AF'New Research Shows Ads in Trustworthy Environments Are Becoming Significantly More EffectiveHow 3 of the Darkest, Most Unexpected Ads Challenged Creatives to Step Up Their GameCBS Board Votes to Curb Redstones' ControlThis Week's IssueThe hottest topics from the newest AdweekThe hottest topics from the newest AdweekMedia All-Stars17 Media Agency Execs Guiding the Industry During Turbulent Timesby Adweek StaffTV UpfrontsFor Many Networks, Less Is More When It Comes to Ad Loads During Upfrontsby Jason LynchDigital TransformationEditor’s Letter: The Complex Question of Personal Data and How Marketers Are Using Itby James CooperPublishers & PlatformsThe Athletic Built Its Company Without Ads, and It Doesn't Plan to Change That Anytime Soonby Sara JerdeDigital Transformation PlaybookIN PARTNERSHIP WITHWant to Really Understand Your Customer Data? Try Hiring a Scientistby Dan Tynan4 Ways Marketers Can Avoid Wasting Their Data's Potentialby Dan TynanInfographic: The Importance of Using Data Effectively and Creativelyby Sammy NickallsThere's Power in Consumer Data. Is Your Brand in Control?by Scott TiemanView more in Digital Transformation >In Case You Missed ItGet caught up on all of the informative, inspiring and interesting readsGet caught up on all of the informative, inspiring and interesting reads Agencies Maternity Leave Is No Vacation, So One Agency Created Hilarious Resort-Themed Products for New Momsby Patrick CoffeeAdFreakA Baby Brand Has Created 'The World's First Team of Pregnant Superheroes'by Cara AndersonPublishers & PlatformsJeffrey Wright Debates Jeffrey Wright in a Meditation on Fear, Created by The Atlantic and HBOby Gabriel BeltroneTV UpfrontsThe Ultimate Guide to 2018’s Broadcast TV Renewals and Cancellationsby Jason Lynch Agencies This Copywriter Scored Her First Job by Showing Up at McCann Bristol Dressed as Fearless Girlby Patrick Coffee Agencies Kentucky Derby Horse or Ad Agency Name? This Challenge Is Harder Than It Soundsby Jameson FlemingAd of the DayIkea Created the 'Sleepiest Print Ad Ever,' Complete With Scented Ink and White Noiseby David GrinerAdFreakSpotify Turned a Subway Station Into an Interactive Homage to David Bowieby David GrinerGet Adweek's Morning Digest Newsletter in your InboxWhat marketers need to know today Receive information and updates on Adweek Events, Awards, and Promotions Receive news and offers from our friends and sponsors Sign Me Up Please enter a valid email address × Please complete all fields × Please confirm with the Recaptcha × Recaptcha response was incorrect × You are already subscribed to this newsletter. To update your preferences, click here. × Thank you for subscribing.Please check your email to confirm × An error has occurred, please try again later ×Thanks for Signing Up!Follow us to stay up to dateFacebookTwitterLinkedinFeedInstagram You are already subscribed to this newsletter. To update your preferences, click here.FacebookTwitterLinkedinFeedInstagram11 Inspiring Women Who Have Broken Down Advertising’s Most Persistent BarriersAgencies Agencies Infiniti Global Creative AOR 72andSunny Resigns Account After Less Than a Yearby Patrick CoffeeAdFreakHail to The Hemperor, Lordly Mascot of New Belgium's 'Dankest Ale in the World'by T.L. StanleyJohn Deere Selects EP+Co as Agency of Record After a ReviewFemale-Driven Hybrid Consultancy/Agency Verb to Handle Nielsen Work at CannesThe Company Behind Netflix's 'Rapture' Brings Production House Decon Under Its RoofSprint's Evelyn and Her Posse of Sarcastic Robots Are Back, and They're Sassier Than EverHewlett Packard Enterprise Wants to Help You Tame the IT MonsterHeineken Is Conducting a Market-by-Market Review of Its Global Media BusinessView more in Agencies >Brand MarketingAdFreakHere's the Story Behind Deadpool's Incredible Blu-ray Takeover at Walmartby David Griner Brand Marketing From KFC's Kentucky Fine China to Gold Toilets, How Brands Are Celebrating the Royal Weddingby Alissa FleckAlcohol-Free and Nutrient-Rich, This Beer Was Designed Specifically for Cancer PatientsNow Arby's Has a Font Too, and It's Called 'Saucy AF'Call for Submissions: Help Adweek Find Its Brand Genius Class of 2018Cynthia Nixon Wants to #FixOurSubway With Her Latest Campaign Initiative4 Steps That Will Make Your Company's Customers Into SuperfansAwkward Moments Are Celebrated in New Cerebral Palsy Foundation CampaignView more in Brand Marketing >CreativityAdFreakIn a Clever Twist, Ikea Shows How a Bad TV Ad Can Turn Into a Good Ad for Ikeaby David GrinerAwards & RecognitionThe 'Palau Pledge,' a Small Nation's Bold Environmental Effort, Just Won a Top Global Ad Honorby David Griner'It's a Tide Ad' Joins Fearless Girl in Winning D&AD Awards' Top Honors for 2018Volkswagen Made Phone Cases From Crashed Cars as a Grim Warning Against DistractionHow 8 Brands Assembled Their Marketing Tie-Ins With Avengers: Infinity WarWhen Friends Struggle With Depression, This App Helps Avoid Potentially Harmful PhrasesHolographic Statues of 500 Locals Help Boost Both Tourism and Morale in BrusselsAs Low-Cost Kayaks Flood the Market, One Brand Reminds You Not to Get 'Yakked Off'View more in Creativity >DigitalDigital TransformationThe Top 25 Cities to Live in If You Love Amazonby Lisa LacyVoiceHow the VR Industry Isolated Its Users and Creators by Not Utilizing Existing Skill Setsby Mark IannarelliWhy Amazon and Google’s Global Share of the Smart Speaker Market Is on the DeclineYouTube’s Artist on the Rise Is Now a Monthly ProgramFacebook Is Opening a Pop-Up Store in New York for Its New VR HeadsetLinkedIn: Here's How to Browse in Private ModeWhy It’s Primetime for Instagram Stories AdsNew Research Shows Ads in Trustworthy Environments Are Becoming Significantly More EffectiveView more in Digital >TV / VideoVoice3 Ways Marketers Can Utilize Data-Driven Ad Spend in Upfrontsby Jessica HindlianTV UpfrontsVideo: What It Takes to Be a Media All-Starby Adweek StaffAdweek Celebrates the Media All-Stars That Are Transforming the IndustryThe 5 Most Anticipated Shows of the New Fall SeasonHow Digital Advertisers Are Adapting Habits to Reach Audiences That Prefer TVThe 10 Most Memorable Moments From 2018’s Upfront WeekCBS Board Votes to Curb Redstones' ControlJudge Sides With Redstones In Round One of CBS LawsuitView more in TV / Video >Parkland Students Are Asking Advertising’s Brightest Minds to Help Grow the Gun Control Movement