EDITOR'S PICKS

Why Elizabeth Arden Picked Reese Witherspoon to Be the Brand's New 'Storyteller in Chief'
by Robert Klara
Harlequin Brings Its Romance-Novel Hunks Into the Real World, With Hidden Cameras Rolling
by David Gianatasio
Doner Stages an International Walk Out Stunt for Equal Pay Day and Promises to Audit Salaries
by Patrick Coffee
Gerry Graf Picks His 3 Favorite Ads, Including One for E*Trade That Isn't the Dancing Chimp
by Tim NuddAfter a Review, E*Trade Selects MullenLowe as Agency of Record
The IPG agency will handle creative and strategic duties.
Here's One Way to Improve Digital Advertising: Charge Less to Run Good Ads
Publishers could create a new financial incentive for quality by factoring it into the pricing model.
This Week's Issue
The hottest topics from the newest Adweek

These 15 Political Power Players in Media Are Keeping It Real in the Age of Fake News
by Adweek Staff
A Rumored Union Between Oracle and Accenture Leaves Analysts Skeptical and Marketers Curious
by Marty SwantIn Case You Missed It
Get caught up on all of the informative, inspiring and interesting reads

This Guy Was an Obscure Nation's 6 Millionth Tourist, and He Got One Incredible Surprise
by David Griner
If Cancer Patients Were Treated Like Addicts: Hard-Hitting PSAs Aim to 'Stop the Shame'
by Katie Richards
Xfinity Pranked a Couple of Fast and Furious Superfans With This Crazy, Fiery Surprise Stunt Drive
by T.L. StanleyGet Adweek's Morning Digest Newsletter in your Inbox
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