Adweek – Breaking News in Advertising, Media and Technology

Nike Names Wieden + Kennedy as Lead Creative Agency on Converse After a Review

by Patrick Coffee

Nike Names Wieden + Kennedy as Lead Creative Agency on Converse After a Review

by Patrick Coffee

Nike Names Wieden + Kennedy as Lead Creative Agency on Converse After a Review

by Patrick Coffee

Nike Names Wieden + Kennedy as Lead Creative Agency on Converse After a Review

by Patrick Coffee

McDonald's Is Celebrating Its 30th Anniversary in Hungary With Billboards of Its Most Iconic Products

by Kristina Monllos

Ford Launches Global Creative Review in Major Setback for WPP

by Patrick Coffee

As Low-Cost Kayaks Flood the Market, One Brand Reminds You Not to Get 'Yakked Off'

by T.L. Stanley

How a Marketing Firm You've Never Heard of Knows Exactly Where You Shop and When

How ComScore's New CEO Plans to Make It the Go-to Source for Cross-Platform Measurement

Former 360i chief Bryan Wiener wants to rebuild trust between the company and its clients.

What to Expect From Viacom and Snapchat's Expanded Partnership

It includes new programming on for the social platform from MTV.

Courtyard by Marriott Focuses New Campaign on How Millennials Are Redefining Work and Success

Nestlé Launches Review to Consolidate Portions of Its $633 Million North American Ad Business

Foot Locker Made Rapper LGP Qua's First Professional Video, With a Subtly Perfect Product Tie-In

These 'Vegan Sneakers,' Made From Mushrooms, Take Sustainable Apparel to a New Level

Maltesers' Wonderfully Awkward Diversity Ads Are Back, Featuring Hot Flashes and Lesbian Dating

After Radical Revamp, MTV Enters Upfront With Its First Ratings Momentum in Years

Agency Network The Company Acquires 37-Year-Old Phelps of L.A.

Courtyard by Marriott Focuses New Campaign on How Millennials Are Redefining Work and Success

Nestlé Launches Review to Consolidate Portions of Its $633 Million North American Ad Business

Foot Locker Made Rapper LGP Qua's First Professional Video, With a Subtly Perfect Product Tie-In

These 'Vegan Sneakers,' Made From Mushrooms, Take Sustainable Apparel to a New Level

Maltesers' Wonderfully Awkward Diversity Ads Are Back, Featuring Hot Flashes and Lesbian Dating

After Radical Revamp, MTV Enters Upfront With Its First Ratings Momentum in Years

Agency Network The Company Acquires 37-Year-Old Phelps of L.A.

WPP's Co-COO Mark Read Reassures Staff in Post-Sorrell Memo Sent to All 200,000 Employees

by Patrick Coffee

This Timeline Shows How WPP Acquired Its Way to Fame and Notoriety Over 3 Decades

by Robert Klara

In Martin Sorrell's Absence, an Uncertain Future Looms for WPP

Will Martin Sorrell Be Remembered for Saving the Ad Industry, or for Crushing Its Soul?

Why WPP's Cryptic Handling of Martin Sorrell's Resignation Is the Wrong Move

by Patrick Coffee

After Years of the Same Approach, Holding Company Leadership Will Need to Diversify

by Gary Stolkin

On the Adweek Podcast: Martin Sorrell and the Fall of a Giant

by David Griner

WPP CEO Martin Sorrell Steps Down Abruptly After 33 Years

The hottest topics from the newest Adweek

The hottest topics from the newest Adweek

How Chief Privacy Officers Are Keeping Brands' Hands Off Consumers' Personal Data

As TV Viewing Habits Change, Local Broadcasters Turn to Live Streaming

How HBO Built a Real-Life Activation as Immersive as the Universe Within Westworld

by Kristina Monllos

How Brands Are Justifying an Increased Need for Consumer Data

by Michael Dill

Why Brands Are Under Increasing Pressure to Be Transparent About What They Believe In

4 Things Brands Should Keep in Mind When Taking a Stand

Infographic: What Consumers Expect of Brands When It Comes to Issues They Care About

Editor’s Letter: The Complicated Issue of Brand Purpose in a Shifting Marketing Landscape

by James Cooper

View more in Digital Transformation >

Get caught up on all of the informative, inspiring and interesting reads

Get caught up on all of the informative, inspiring and interesting reads

11 Inspiring Women Who Have Broken Down Advertising’s Most Persistent Barriers

How ComScore's New CEO Plans to Make It the Go-to Source for Cross-Platform Measurement

by Patrick Coffee

Nike Names Wieden + Kennedy as Lead Creative Agency on Converse After a Review

by Patrick Coffee

Nestlé Launches Review to Consolidate Portions of Its $633 Million North American Ad Business

Target Executive Rejoins the Agency World With MDC Partners' Colle McVoy

Ogilvy Unveils 'USA 2.0' Restructuring Plan, Promises to Close Gender Pay Gap

Agency Network The Company Acquires 37-Year-Old Phelps of L.A.

Frontier Communications Sends Creative and Media Accounts to Hill Holliday and Trilia

Ford Launches Global Creative Review in Major Setback for WPP

View more in Agencies >

McDonald's Is Celebrating Its 30th Anniversary in Hungary With Billboards of Its Most Iconic Products

by Kristina Monllos

Nationwide’s ‘Goals’ Ad Highlights the Reward of Community Involvement

by Terrance Williams

It’s Time to Swap ‘User’ for the More Personal ‘Consumer’

Selfridge’s Latest Campaign Explores Luxury as a Concept in Surrealist Film

Foot Locker Made Rapper LGP Qua's First Professional Video, With a Subtly Perfect Product Tie-In

M&M's Made a Magical, Interactive Pop-up Where Fans Vote for a New Crunchy Chocolate Flavor

Adidas Originals Traded Pieces From Alexander Wang's New Collection to Get to Coachella

Why the Rise of the Chief Change Officer Is a Business Imperative

View more in Brand Marketing >

As Low-Cost Kayaks Flood the Market, One Brand Reminds You Not to Get 'Yakked Off'

by T.L. Stanley

Courtyard by Marriott Focuses New Campaign on How Millennials Are Redefining Work and Success

by Jane L. Levere

Maltesers' Wonderfully Awkward Diversity Ads Are Back, Featuring Hot Flashes and Lesbian Dating

These 'Vegan Sneakers,' Made From Mushrooms, Take Sustainable Apparel to a New Level

4/20 Roundup: How Brands Are Marking Marijuana's Increasingly Mainstream Holiday

Believe It Or Not, Nike's 'Shoe Therapy' Campaign Was Inspired by a True Story

Spotify Turned a Subway Station Into an Interactive Homage to David Bowie

OK You Monsters, Heinz Will Release 'Mayochup' Now That 500,000 of You Asked for It

View more in Creativity >

How Brands Can Incorporate Influencers Throughout Their Entire Marketing Strategy

These Industry Leaders Want to Bring 'Coherence' to Content Marketing

How a Marketing Firm You've Never Heard of Knows Exactly Where You Shop and When

How Frontier Communications Added $4 Million in Revenue With Direct Mail

Brands Hesitated With Marketing on Social Media, and They’re Doing the Same With Influencers

Pinterest Business Profiles Now Include Dynamic Cover Images, Monthly Viewers

Facebook Is Expanding Its Testing of Pre-Roll Video Ads

Facebook: Here's How to Remove Posts From Your Timeline in Bulk

View more in Digital >

What to Expect From Viacom and Snapchat's Expanded Partnership

After Radical Revamp, MTV Enters Upfront With Its First Ratings Momentum in Years

It’s Time for Marketers to Start Thinking Like Media Companies

HBO Asked YouTube's 'Queen of Shitty Robots' to Try Her Hand at Making a Westworld Host

Advanced Advertising Is Delivering More Data, Better Targeting ... But What Else?

10 Times That ABC's Scandal Changed TV as We Knew It

After a Year of Talks, NBCUniversal Joins Viacom, Turner and Fox’s OpenAP Platform

National Geographic’s Upfront Pitch Highlights Power of Storytelling, and Returning Franchises

View more in TV / Video >

Parkland Students Are Asking Advertising’s Brightest Minds to Help Grow the Gun Control Movement