Adweek – Breaking News in Advertising, Media and Technology

84-Year-Old Miracle Whip Just Inked a Sponsorship Deal With an Octogenarian Basketball Team

by Robert Klara

84-Year-Old Miracle Whip Just Inked a Sponsorship Deal With an Octogenarian Basketball Team

by Robert Klara

84-Year-Old Miracle Whip Just Inked a Sponsorship Deal With an Octogenarian Basketball Team

by Robert Klara

84-Year-Old Miracle Whip Just Inked a Sponsorship Deal With an Octogenarian Basketball Team

by Robert Klara

How Cleveland Reacted to a Series of Strange Billboards, and What It Says About Outdoor Ads

The Panoply Network Is Now Using Nielsen Data for Targeted Podcast Advertising

Revlon Consolidates Its Multimillion-Dollar Global Ad Business With WPP's Grey and MediaCom

by Patrick Coffee

Why the U.S. Ad Industry Will Never Regulate Gender Stereotypes

by Kristina Monllos

How Adult Swim Cracked the Code on Livestreaming to Attract Massive Audiences

Interactivity and big events like Comic-Con draw audiences and advertisers.

5 Reasons a Merger Makes Sense for Discovery and Scripps—and 2 Reasons It Doesn’t

The companies are reportedly in talks to combine, which could benefit them both

Under Armour Tells Its Women Athletes' Stories Through Poetry in Artful New Ads

Why BBDO Rolled Out a Food Truck in NYC That Served Poisonous Meals

Mattel's Newest Fashion Dolls Are Based on WWE's Female Superstars

Nielsen Adds Video-on-Demand Content Ratings From 9 Networks to Its Media Planning Tool for Buyers

With Its Wall of Honor, Red Wing Is Exhibiting Worn-Out Boots and the 'Epic Stories' Behind Them

McDonald's Apparel Is Here, So Make Room in Your Closet Next to Your KFC and Pizza Hut Swag

Lyft Colorfully Took Over a Los Angeles Car Wash to Thank Its Drivers With $1 Washes

Under Armour Tells Its Women Athletes' Stories Through Poetry in Artful New Ads

Why BBDO Rolled Out a Food Truck in NYC That Served Poisonous Meals

Mattel's Newest Fashion Dolls Are Based on WWE's Female Superstars

Nielsen Adds Video-on-Demand Content Ratings From 9 Networks to Its Media Planning Tool for Buyers

With Its Wall of Honor, Red Wing Is Exhibiting Worn-Out Boots and the 'Epic Stories' Behind Them

McDonald's Apparel Is Here, So Make Room in Your Closet Next to Your KFC and Pizza Hut Swag

Lyft Colorfully Took Over a Los Angeles Car Wash to Thank Its Drivers With $1 Washes

The hottest topics from the newest Adweek

The hottest topics from the newest Adweek

The Most Powerful Women in Sports: 35 Executives and Influencers Winning Over the Next Generation of Fans

by T.L. Stanley

Q&A: Soccer Legend Christie Pearce on Why the Future of the Women's Game Looks So Bright

by Christine Birkner

These 5 Women Are Shaping How We View and Engage With Our Sports Heroes

by Lisa Granatstein

Danica Patrick: How Social Media and Strategic Partnerships Are Paving My Future Off the Track

by Danica Patrick

Get caught up on all of the informative, inspiring and interesting reads

Get caught up on all of the informative, inspiring and interesting reads

Call for Submissions: Help Us Find Adweek’s Brand Geniuses for 2017

Revlon Consolidates Its Multimillion-Dollar Global Ad Business With WPP's Grey and MediaCom

by Patrick Coffee

Ogilvy Hires Its New U.S. Chief Strategy Officer Away From McCann

by Patrick Coffee

With Latest Promotions, 22squared Focuses on Building a Strong Creative Team

MillerCoors Consolidates Global Creative Duties on the Miller Brand Within Omnicom's DDB Network

WPP's Possible Parts With Its Global CEO and U.S. President Following Wunderman Merger

Boutique and Digital Agencies Are Gaining on Legacy Shops in the Latest Ad Industry New Business Report

Stonyfield Appoints Its First Creative Agency of Record as Yogurt Wars Heat Up

This Year's IAB Podcast Upfront Event Will Feature 13 Industry Leaders

View more in Agencies >

84-Year-Old Miracle Whip Just Inked a Sponsorship Deal With an Octogenarian Basketball Team

by Robert Klara

Mattel's Newest Fashion Dolls Are Based on WWE's Female Superstars

by Kristina Monllos

How Even Basic Human Connections Can Increase Brand Affinity

With Its Wall of Honor, Red Wing Is Exhibiting Worn-Out Boots and the 'Epic Stories' Behind Them

Why the U.S. Ad Industry Will Never Regulate Gender Stereotypes

Why Employees Are the Best Link Between Brands and Customers

Under Armour Tells Its Women Athletes' Stories Through Poetry in Artful New Ads

How the Right Media Partnerships Can Help Brands Build Trust

View more in Brand Marketing >

How Cleveland Reacted to a Series of Strange Billboards, and What It Says About Outdoor Ads

McDonald's Apparel Is Here, So Make Room in Your Closet Next to Your KFC and Pizza Hut Swag

by Angela Natividad

Kids on Bikes Outride ADHD in This Cinematic, High-Energy Ad From Goodby Silverstein

All Your Favorite Englishmen and Women Pop Up in British Airways' New Flight Safety Video

GoldieBlox's Foot-Tapping New Ad Is a Shout-out to the Many Female Icons of the Past Year

Why BBDO Rolled Out a Food Truck in NYC That Served Poisonous Meals

Lyft Colorfully Took Over a Los Angeles Car Wash to Thank Its Drivers With $1 Washes

Honda, W+K Take a Drive Through the Creative Process of Filmmaking in Lush New Ad

View more in Creativity >

Why PR and Marketing Companies Should Not Ignore Glassdoor

by Curtis Sparrer

Celmatix Founder Rounds Out Elle Magazine's 4th Annual 'Women in Tech' Power List

by Richard Horgan

The Hill Names Richard Beckman President

YouTube Turned to Jigsaw’s Redirect Method to Keep Users Away From Terrorist Content

The Washington Post Finds a New Place for Local News Coverage in a Partnership With Nextdoor

Ksenija Pavlovic Defied the White House Recording Restrictions That No Major News Org Would

LinkedIn Launched a Lightweight Android App in India to Connect More Users

Marketplace Names Betsy Streisand Washington Bureau Chief

View more in Digital >

How Adult Swim Cracked the Code on Livestreaming to Attract Massive Audiences

Nielsen Adds Video-on-Demand Content Ratings From 9 Networks to Its Media Planning Tool for Buyers

Hulu Expands Its Streaming Deal With Fox to Include Huge Libraries of Classic Shows Like MAS*H

The Winner of the Pitch to Pilot Program Wants to Burst Social Bubbles and Bring Strangers Together

Infographic: More Than 100 Million Movies Were Rented On Demand Last Year

5 Reasons a Merger Makes Sense for Discovery and Scripps—and 2 Reasons It Doesn’t

NBC News Is Creating Snapchat's First Daily News Show

Gen Z Is The Largest, Most Diverse Group of Media Users, According to a New Report From Nielsen

View more in TV / Video >

The Story Behind Lego's Brilliant Print Ads From the Cannes Festival

This Classic Nike Ad from 1999 Had a Splendid Take on Unconventional Beauty

Matthew Bull picks his three favorite ads

The Comic Triumph of 'This Is SportsCenter,' a Campaign Years Ahead of Its Time

MullenLowe's Tim Vaccarino picks his three favorite ads ever

Coke ‘Hilltop’ and the Tension That Leads to Powerful Advertising

Deutsch's Pete Favat picks his 3 favorite ads

Does Great Advertising Come From Individual Talent, or Is It a Team Sport?

More advice for young people from veteran creatives

The Glory of 'Surfer,' One of the Greatest Guinness Ads Ever Made

Keith Cartwright picks his 3 favorite campaigns

Volkswagen, Apple and the Irresistible Force of Using Classic Characters in Ads

Myra Nussbaum talks Little Vader and her other favorite spots

The Story of 'Footprints,' the Brilliantly Stealthy Navy Seals Ad Nobody Saw Coming

Cindy Gallop picks her three favorite ad campaigns