Media Agencies Profit From Arbitrage, But Some Brands Benefit, Too, ANA Finds
More agencies are buying discounted media and selling it back to clients at a premium.
Fossil Consolidates Global Media With Assembly
Fossil kicked off a four-month media review with 15 agencies on its roster before reorganizing with the Stagwell shop.
Gale and MilkPEP Dive Into Branded Entertainment by Unleashing Vanessa Bayer on a Farm
The humorous effort goes behind the scenes of modern dairy farming.
How Carmichael Lynch Plans to Elevate Red Robin’s Brand as Its Creative AOR
IPG agency Carmichael Lynch will help reinvigorate the marketing and guest experience for Red Robin.
David Yurman Names PHD Global Media Agency of Record
The account moves away from mSix&Partners, and includes traditional and digital channels.
When Is It Time to Fire Your Client? Agency Leaders Share Their Stories
Agency leaders told ADWEEK how they knew it was time to fire their clients.
How Agencies Use AI to Generate New Business
Stagwell's Gale uses technology to respond to RFIs quicker, with more strategic prowess.
With Mischief as Its Agency of Record, Carter’s Wants to Push the Boundaries of the Kids Category
The children’s apparel brand looks to appeal to the next generation of parents.
Pereira O’Dell Rethought Its Growth Strategy. It Won 5 New Clients in January Alone
Revamped marketing model drove account wins with Manscaped, Simplisafe and Sunny D.
Interactive Toy Brand Tonies Taps Anomaly as Its Agency of Record
Anomaly's Berlin office has been tasked with overseeing the brand's strategy as Tonies enters new markets.
iProspect Expands Duties for Ferrero Group, Winning the US Market
The chocolatier is now the largest account on the agency's roster.
Spotify Awards Its Global Media Account to a Dedicated Publicis Media Unit, OneVibe
The change comes as Spotify's undergone rounds of layoffs.
R/GA Is Making BBC Studios’ First U.S.-Focused Brand Campaign
The broadcaster is building its presence and awareness across North America.
Credit One Bank Names Deutsch LA Creative, Branding and Media Agency of Record
The win validates Deutsch LA's integrated offering.
Universal Orlando Resort Appoints Lucky Generals to Help Launch Epic Universe
The agency will work across Universal Orlando's portfolio of parks, including the upcoming Epic Universe.