Brand Marketing

SuperValu Loses One Finalist, Adds Another

MINNEAPOLIS – Four Minneapolis agencies presented first-round pitches last week for the Minneapolis division of SuperValu, Inc. Stores, however one shop was a last-minute entry. After receiving notice that it […]

Sacks/Fuller Lands Tire, Honey Baked Ham Accounts

LOS ANGELES – Local shop Sacks/Fuller picked up the L.A.-based Discount Tire Centers and Honey Baked Ham, Irvine, Calif., accounts, adding $8 million in combined billings to the shop’s coffers, […]

Nissin Noodles Around, Moves From LD&P to Dentsu By Kathy Tyre

LOS ANGELES – Lord, Dentsu & Partners is no longer the top ramen with Nissin Foods. In what seems to be stirring up a sibling rivalry, the Japanese no

Dentsu executives are saying little about the move. ‘This is a corporate decision of Nissin Tokyo,’ said Akinori Nakajima, vp/business development for Lord, Dentsu/L.A., who was assigned by Dentsu/Japan. ‘We […]

Countdown For Ayer

By the end of this week, Ayer could have a different face. On Thursday, the agency is reportedly meeting again with Oldsmobile executives and dealers, trying to build on the […]

AND THE WINNER IS . . .

Warner Bros. is pushing Steven Seagal for a best actor Oscar with ads in entertainment industry trade publications. That the support relates less to his acting ability than the fact […]

Red and Unread: Unheeded Warnings

Do you read the warning labels on potentially hazardous products? Plenty of people don’t, in part because manufacturers conscientiously give the warning a conspicuous space of its own on the […]

Audi Idles Engine on ’93 Image Campaign

AUBURN HILLS, MICH. – Audi of America’s 1993 advertising plans are taking a drastic U-turn during at least the first half of 1993, as plans for a TV, radio and […]

Winston Comes Out Smoking, Spending

NEW YORK – R.J. Reynolds’ new advertising and promotion blitz will send its fledgling Winston Select line to war with Marlboro next month, while the Winston flagship brand will be […]

Sega Upgrades Its System

NEW YORK – With a pumped up ad budget and a new agency-of-record system to buy media largely along demographic lines, Sega of America is stepping up its challenge of […]

In Two Flavors

Are you a talented creative who was squeezed out of the biz during the recession? Or just feeling restless in your current job? Have we got a job-hunting tip for […]