Brand Marketing

Aetna Unit Looks for Agency Insurance

MIDDLETOWN, CONN. – The consultant handling the $15-million Aetna Health Plans review says he’s keeping an ‘open mind’ about agencies hankering to get into the pitch. For the first round […]

Follow the leader: William Morris, ICM probe Madison Ave. By Kathy Tyre

Perhaps it was inevitable–a lure too golden to overlook. Hot on the heels of Creative Artists Agency’s trend-bending relationship with Coke,

Among the agencies believed to have been contacted by either firm are Wells Rich Greene BDDP, Chiat/Day, Saatchi & Saatchi Advertising, Bozell and BBDO Worldwide.For at least a week, ICM […]

Partners & Shevack Nabs KLM

NEW YORK – KLM Royal Dutch Airlines, the world’s oldest airline, selected a new ad agency last week when it tapped Partners & Shevack/N.Y. for its $8-million advertising and integrated […]

Many Are Issued but Relatively Fewer Are Redeemed

If you felt inundated by coupons last year, you felt right. A report by Chicago-based Promotion Information Management says marketers… Article includes table with data on couponing by product category.WHO […]

Ogilvy Out of Hyatt Review

CHICAGO – Hyatt Corp. dropped Ogilvy & Mather/N.Y. out of the $20-million ad review late last week. ‘We asked O&M to withdraw from the pitch out of consideration for the […]

Sears apparel opening day draws five shops’ top-line pitchers

The stakes in the Sears, Roebuck & Co. apparel review have been raised as five of the ad industry’s biggest pitchers convene in Chicago this week to match their wits […]

Herman’s Opens Doors to Agencies Again

NEW YORK – Backer Spielvogel Bates/N.Y. and Young & Rubican/N.Y., which have been expecting a decision in the already protracted review for Herman’s Sporting Goods’ $15-20 million account since they […]

A Candy Company Gets Into the Children’s-Defense Act

What do Mr.and Hillary Rodham Clinton have in common? This’ll take a bit of explaining. Mr.is the star of a new ad campaign by Ce De Candy Inc. that encourages […]

Jaguar Selects Small Shop for French Account

PARIS – Following a competition against Grey Advertising and Brochard-Engel, Jaguar cars awarded its $650,000 account to Leaute Danet & Associates, a small Paris agency. The luxury car maker had […]

Goodby, Berlin Cleans Up at S.F. Show VII By Daniel S. Levin

SAN FRANCISCO – Judgment Day was the theme of this year’s San Francisco Show VII, but it more appropriately might have been dubbed ‘Remembrance of Thing

For the fifth year in a row Goodby, Berlin & Silverstein walked away from the night with the most honors, carting off a total of 105 awards including 8 gold, […]