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Why Marijuana Marketing Will Be Bigger Than Ever This Year

Creativity

The cannabis business had some big wins during this year's election. Now, that's stimulating predictions of major greenback growth along with ever-more sophisticated marketing strategies on the part of cannabis [...]

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Apple Lets Weed Apps Into Its Store After Petition from Pot Companies

Performance Marketing

Apples and pot have long been a popular combo—pot pipes fashioned out of apples are a thing—and now iPhones are a more versatile tool for enterprising marijuana fans. The company [...]

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These Weed Snobs Show Why Pot Can Be Just as Snooty as Wine

Performance Marketing

Weedmaps, a Yelp-like service focused on pot, wants to show that marijuana can be just as sophisticated as alcohol. But it's hard for a company named Weedmaps to buy ad [...]

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Full-Page Marijuana Ad to Appear in New York Times

Brand Marketing

It looks like "The Gray Lady" will get a little greener tomorrow.