What Pot Marketers Can Learn From Pills and Booze

Pharma and spirit brands offer key retail cues

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As decriminalization, authorized medicinal use and regulated recreational use of marijuana expand across the U.S. at the state level, the cannabis brand experience is transforming. A once illicit product most often bought in unlabeled baggies on the black market is increasingly available in polished retail environments. It seems inevitable (with federal action) that cannabis will be fully legalized.

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