Performance Marketing

High Times Is Using Big Data to Rebrand Marijuana

Creating buzz to onboard advertisers

By Marty Swant

April 20, 2016

High Times, a monthly magazine focused on the marijuana industry, is hoping to shift the image of the cannabis industry and improve the national conversation while also attracting a broader set of advertisers.

Marty Swant
@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.
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