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It was just a matter of time before the small-batch/local/craft product snobbery that ruined contemporary beer would spread to marijuana … and it's not even fully legal yet!
That hasn't stopped Flow Kana, a group of Northern California organic pot farmers, from putting together a multichannel marketing blitz (the first of its kind for marijuana) to promote its "brand."
Flow Kana's campaign will make landfall in San Francisco, Oakland and Berkeley on 4/20, naturally, and pits the salt-of-the-earth pot farmers of California's Emerald Triangle region against dastardly corporate farms.
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