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It looks like "The Gray Lady" will get a little greener tomorrow.
Leafly, a website and mobile app that locates and reviews medical marijuana dispensaries, has bought a full-page ad in the print edition of Sunday's New York Times. A Times rep said it is likely the first ad by a for-profit cannabis entity in the paper's 163-year history.
"While we have run ads from marijuana advocacy organizations in the past, such as NORML [the National Organization for the Reform of Marijuana Laws], this may be the first non-advocacy ad that has run," the rep said via email.