Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
It looks like "The Gray Lady" will get a little greener tomorrow.
Leafly, a website and mobile app that locates and reviews medical marijuana dispensaries, has bought a full-page ad in the print edition of Sunday's New York Times. A Times rep said it is likely the first ad by a for-profit cannabis entity in the paper's 163-year history.
"While we have run ads from marijuana advocacy organizations in the past, such as NORML [the National Organization for the Reform of Marijuana Laws], this may be the first non-advocacy ad that has run," the rep said via email.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in