Snickers Returns to WrestleMania After Scoring 1.5 Billion Brand Impressions
Brand Marketing
Snickers is stepping back in the ring with WWE's signature WrestleMania event, which scored the brand 1.5 billion sponsorship impressions this year.
From Wrestlemania to Top Chef, Pee-wee Herman’s Long, Strange Trip to Netflix
The wait is almost over, Pee-wee Herman fans. Netflix announced today that Pee-wee's Big Holiday, a new film from Paul Reubens' alter ego, debuts on Netflix March 18.
How USA’s Mr. Robot Hacked the Problem of Summer TV
In a summer stuffed with more TV options than ever, the most buzzed about show wasn't Orange Is the New Black or True Detective, but Mr. Robot, USA's acclaimed new [...]
WWE Fires Hulk Hogan as Sex Tape Reportedly Reveals Racist Comments
Brand Marketing
UPDATE: World Wrestling Entertainment has fired Hulk Hogan—whose legal name is Terry Bollea—after an audiotape of the pro wresting icon making racist comments surfaced Friday.
These Compelling Campaigns Are the Gold Standard for Sports Advertising
Brand Marketing
The Clio Awards launched Clio Sports last year to honor the best in sports advertising and marketing. Gatorade, Nike and the NBA, among many others, were honored with Clio gold [...]