Why Wrestling's Biggest Brand Came to Cannes (and Why It Fits Right In)

Stephanie McMahon on the media innovation and storytelling of WWE

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The next time somebody asks what Chris Jericho and Sasha Banks have in common with Rigoletto and The Magic Flute, direct them to Stephanie McMahon.

"WWE is no different than a great book, play, opera, ballet, movie—it's all storytelling, so you've got protagonists versus antagonists with ultimately some sort of conflict that gets settled, but with WWE it gets settled in the ring," McMahon, chief brand officer of the pro wrestling organization, said during a chat with Adweek at Cannes Lions.

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