These Compelling Campaigns Are the Gold Standard for Sports Advertising

Clio honors Gatorade, Nike, NBA and Nascar

The Clio Awards launched Clio Sports last year to honor the best in sports advertising and marketing. Gatorade, Nike and the NBA, among many others, were honored with Clio gold awards in this year's competition.

Here are all the gold-award winners by category. You can scroll down to the "film" section to see examples of their work:

DESIGN

A11 Football League

"A11 Football League Team Brand Collection"

Leagues, Governing Bodies & Associations-Logo

Gridiron Labs, North Hollywood, Calif.

FXFL

"FXFL League and Team Brand Identities"

Leagues, Governing Bodies & Associations-Logo

Gridiron Labs, North Hollywood, Calif.

Toronto FC

"Toronto FC 2015 Season Ticket Package"

Teams-Other

Maple Leaf Sports & Entertainment Ltd., Toronto

Nike

"Nike Genealogy of Innovation"

Product/Service-Other

R/GA, New York

Reebok

"Bacon"

Product/Service-Packaging

Venables Bell & Partners, San Francisco

 

 

Reebok, Venebles Bell & Partners (Design)

DIGITAL/SOCIAL

Bleacher Report

"Bleacher Report MJ All Day"

Media & News-Other

Turner Sports, Atlanta

NBA

"NBA All-Star Stat Infographic"

Media & News-Websites

NBA, Secaucus, N.J.

NCAA Digital

"March Madness Live"

Media & News-Apps

Turner Sports, Atlanta

PGA.com

"PGA Championship Live"

Media & News-Apps

Turner Sports, Atlanta

EA Sports

"GIFERATOR"

Product/Service-Websites

Heat, San Francisco, and Grow, Norfolk, Va.

Google

"Google World Cup"

Product/Service-Websites

R/GA, London

McDonald's

"Lovin' the Super Bowl"

Product/Service-Social Media

DDB, Chicago

Merrell

"Trailscape"

Product/Service-Other

Hill Holliday, Boston

MLBAM

"MLB.com Statcast"

Product/Service-Other

MLB Advanced Media, New York

Molson Canadian

"Hockey Heaven"

Product/Service-Social Media

Rethink, Toronto

WWE

"WWE App With WWE Network"

Product/Service-Apps

WWE, Stamford, Conn.

Bleacher Report, Turner Sports (Digital/Social)

DIRECT

Budweiser

"Home of Goals"

Product/Service-Other

Anomaly, Toronto

ENGAGEMENT/EXPERIENTIAL

Botafogo de Futebol e Regatas

"The Inverted Jersey"

Teams-Guerilla

Africa, São Paulo

Equinox

"The Pursuit"

Product/Service-Experiential

R/GA, New York

Botafogo de Futebol e Regatas, Africa (Engagement/Experiential)

FILM

ESPN

"Jimmy V Week"

Media & News-Other

ESPN, Bristol, Conn.

Beats by Dre

"The Game Before the Game"

Athlete-Long Form

R/GA, London and Los Angeles

Diageo

"Barnes Sisters"

Product/Service-Commercials

BBDO, New York

Gatorade

"Made in NY"

Product/Service-Commercials; Product/Service-Branded Entertainment & Content; Product/Service-Short Form

TBWAChiatDay, Los Angeles

Gatorade

"Win From Within: Ben Jackson"

Product/Service-Branded Entertainment & Content; Product/Service-Short Form

VML, Kansas City

United Nations World Food Programme

"805 Million Names"

Product/Service-Short Form

Forsman & Bodenfors, Gothenburg, Sweden

 

INNOVATIVE

Equinox

"The Pursuit"

Product/Service-Innovative

R/GA, New York

Equinox, R/GA (Innovative)

OUT OF HOME

Kansas City Royals

"2014 Preseason Outdoor"

Teams-Billboard

Walz Tetrick Advertising, Mission, Kan.

Fox Sports

"Daytona 500 Bus Wraps Campaign"

Media & News-Transit

Fox Sports Marketing, Los Angeles

Nascar

"Change Campaign"

Leagues, Governing Bodies & Associations-Poster

Ogilvy & Mather, New York

PARTNERSHIPS, SPONSORSHIPS & ENDORSEMENTS

Acuvue

"They Call It as They See It"

Product/Service-Sponsorships

Buena Vibra Group/DDB Latina, Santurce, San Juan, Puerto Rico

Gatorade

"Made in NY"

Product/Service-Endorsements

TBWAChiatDay, Los Angeles

Gatorade

"Sweat It to Get It"

Product/Service-Endorsements

TBWAChiatDay, Los Angeles

United Nations World Food Programme

"805 Million Names"

Product/Service-Endorsements

Forsman & Bodenfors, Gothenburg, Sweden

PUBLIC RELATIONS

Warner Bros. Interactive Entertainment

"Big Game Konfrontation-Mortal Kombat X on Conan's Clueless Gamer"

Media & News-Product Launch

Catalyst, New York

The Organising Committee with Unicef