How WWE’s Shakespearean Storytelling Helped It Become a Brand Powerhouse

Stephanie McMahon's 3 keys to success

WWE has attracted 750 million social media followers and become the No. 1 sports channel on YouTube by mastering an oft-cited but still totally effective marketing tactic: storytelling. WWE's chief brand officer Stephanie McMahon spoke Thursday at the ANA Masters of Marketing Conference in Orlando, Fla., about how the brand leveraged its content to build a loyal—and massive—fan base.

@ChristineBirkne christine.birkner@adweek.com Christine Birkner is a Chicago-based freelance writer who covers marketing and advertising.