These Were the Hottest Apps, Games and Gadgets of 2016
Performance Marketing
History will remember 2016 as when digital became a constant overlay to real life, with presidential candidates trolling one another on social media before and after debates while mobile game [...]
Taylor Swift Falls for Instagram’s 60-Second Ad Format in Amusing Apple Music Spot
Performance Marketing
In a new spot for Apple Music, Taylor Swift doesn't have a problem making a fool of herself in the best way possible, while running on a treadmill listening to [...]
With Vinyl’s Resurgence, Here’s How Brands Are Capitalizing on Music’s Most Analog Medium
Brand Marketing
The resurgence of vinyl has everybody talking, and listening.
These Brands and Artists Won the Grammys on Social Media
While Kendrick Lamar and Taylor Swift were the big winners at the 58th Annual Grammy Awards last night, the two mega-stars were not the most popular on social media, at [...]
Allison Williams Stars in Whimsical Keds Ad Touting Female Empowerment
Brand Marketing
Keds is doubling down on its commitment to empowering women with a new campaign starring Allison Williams, Ciara and Tori Kelly.
Hot List: The 24 Digital Brands, Startups and Games That Defined 2015
Performance Marketing
Technology historians will remember 2015 as the year when we first talked about robots and drones without a sense of irony. And they’ll note it was the year when the [...]