Brand Marketing

Why Ads Go Viral, and What Made Apple's 'Taylor vs. Treadmill' the Perfect Viral Spot

Unruly breaks down the science of sharing

Headshot of Alfred Maskeroni
By Alfred Maskeroni

May 3, 2016

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Headshot of Alfred Maskeroni

Alfred Maskeroni

Alfred Maskeroni is director of video for Adweek.

Recommended articles
Related Articles
Brand Marketing

Netflix’s Latest Stranger Things Treat: Hawkins Power and Light Ads With a Working Phone Numbericon-image

By Kristina Monllos

Challenger Brands

Here’s How Ikea, a Challenger Brand in Japan, Built a New Audienceicon-image

By Doug Zanger

the storefront of the new york knicks-themed restaurant The Pizza Joint
Experiential

BuzzFeed and Chase Open a New York Knicks-Themed Pizza Parloricon-image

By Ian Zelaya

Man standing in front of a police blockade holding the peace signs with a free hugs shirt on
Super Bowl

Budweiser Challenges American Stereotypes in Patriotic Super Bowl Adicon-image

By Mónica Marie Zorrilla

Microlearning
View All

Organize and Leverage Your Measurement Toolbox

Subscriber Onboarding and Engagement Done Right

Why Marketers Need Collaborative Work Management

How to Use Video at Every Stage of the Customer Journey

You Might Like

Why Marketers Can No Longer Ignore Data Governance

By Neustar

3 Ways Next-Gen Leaders Embrace Uncertainty and Drive Digital Transformation

By Courtney Rose

More Football Fans Than Ever Are Streaming Games and Here’s How to Reach Them

By Danielle Carney

Are You Making Informed CTV Ad Buys?

By DISH Media