Why Ads Go Viral, and What Made Apple's 'Taylor vs. Treadmill' the Perfect Viral Spot

There's a lot of mystery around what makes a video go viral and the factors that can catapult content into the stratosphere of cyber fame. Brands are hungry to harness that kind of magic, of course, which is where Unruly—a company built to shepherd brands as they attempt to shake hands with the internet zeitgeist—comes in.

Based in London and New York, Unruly describes itself as "a global video ad-tech platform" that works with brands to "help get their videos watched, shared and loved across the open web."