Portrait of Alfred Maskeroni

Alfred Maskeroni

Alfred Maskeroni is the director of video at Adweek. He is also a photographer and contributor to Adweek and its creative blog, AdFreak. He enjoys brands, infomercials and the work of Alan Smithee.


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TNT’s Animal Kingdom Activation Featured a Giant Wave-Riding Pool in Downtown Austin

Brand Marketing

The network's huge outdoor activation promoting Season 2 of the show brought California to Austin, Texas.

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HBO Built Fun, Intricate Escape Rooms at SXSW for Veep, Silicon Valley and Game of Thrones

Brand Marketing

Network challenges fans to find their way out.

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Watch Bravo Unleash 60 Almost Nude Models on Austin in Risqué Stunt for Its New Show

Brand Marketing

Attention getting activation for 'Stripped'

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Have a Look Inside AMC’s Perfect Replica of Breaking Bad’s Los Pollos Hermanos at SXSW

Brand Marketing

Great stunt heralds Gus Fring's upcoming turn on Better Call Saul

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Why These 3 Hilarious Super Bowl Ads Stand the Test of Time

Creativity

The favorite way for most brands to connect in the Super Bowl is humor. Here's when it works best.

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Apple’s ‘1984’ Rises Again With Its Call to Resist an Orwellian Nightmare

Creativity

A 33-year-old spot is relevant once more.

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Hillary Clinton Is the Most Interesting Woman in the World in James Franco’s Fun, Silly Endorsement

Creativity

When trying to get the necessary dank-meme-millennial vote, you have to pull out all the stops. And you may not know it yet, but the perfect conduit to that vote [...]

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Brands Post Tributes to Prince, but Struggle to Make Them Heartfelt and Not Promotional

Creativity

It's a tragic day, as one of the most gifted musicians of the modern era has passed. Despite his moniker, Prince, who died Thursday at 57, was a king among [...]

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11 Most Interesting Possessions That Dos Equis’ Most Interesting Man Is Giving Away

Creativity

Parting is such sweet sorrow when it comes to one of the most iconic brand spokesmen ever. Yes, Dos Equis' Most Interesting Man in the World is leaving us—he's headed [...]

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How the Budweiser Garage Brewed Up an Immersive Experience for SXSW Attendees [Video]

Brand Marketing

Virtual reality experiences have started to take over popular culture—if you want to be somewhere you can't be, well, there's a VR headset for that. But a virtual beer? Is [...]

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Watch Fans Get Real Tattoos of Suicide Squad Characters at Warner Bros. SXSW Activation [Video]

Brand Marketing

There is no shortage of immersive activations at South by Southwest this year, but none can boast an experience that literally stays with fans for the rest of their lives, like [...]

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Meet the Mysterious YouTube Food Surgeon Who Hypnotically Concocts Freaky Candy Hybrids

Creativity

Have you ever been eating your favorite snacks and thought, "Boy, I sure wish this thing I'm eating was INSIDE this other thing I'm eating, like Dexter-meets-flippin'-Frankenstein!"?

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‘We All Need the D,’ Says Ad Campaign That Obviously Doesn’t Know What ‘the D’ Means

Creativity

You probably already knew this, but there's an essential vitamin that promotes bone growth. It's called Vitamin D.  Up in Canada, Yukon's Health and Human Services wanted to spread this [...]

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Call a Hot Jedi Phone Sex Line, You Will, After Watching Playboy’s Absurd Fake Ad

Creativity

Remember phone sex lines? They happened a long time ago in a galaxy far, far away. I'll cut right to the chase here, skipping over the fact that there's a [...]