Have a Look Inside AMC's Perfect Replica of Breaking Bad's Los Pollos Hermanos at SXSW

Great stunt heralds Gus Fring's upcoming turn on Better Call Saul

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When it comes to experiential marketing, there’s one place where brands shine—the not-so-little-anymore brand-a-palooza called South by Southwest. And AMC’s Better Call Saul activation is one of the best, most detail-oriented conceptual executions you’ll find.

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