Have a Look Inside AMC’s Perfect Replica of Breaking Bad’s Los Pollos Hermanos at SXSW

Great stunt heralds Gus Fring's upcoming turn on Better Call Saul

When it comes to experiential marketing, there’s one place where brands shine—the not-so-little-anymore brand-a-palooza called South by Southwest. And AMC’s Better Call Saul activation is one of the best, most detail-oriented conceptual executions you’ll find.

@maskeroni alfred.maskeroni@adweek.com Alfred Maskeroni is director of video for Adweek.