Cutting through the noise at South by Southwest can be a challenge for brands trying to make a splash at the conference. But TNT literally made waves on West Fourth Street and Congress Avenue in downtown Austin, Texas, to promote Season 2 of its show Animal Kingdom. The pop-up activation transported attendees to the show’s Cody Beach, complete with a giant FlowRider ultimate surf simulator, surf lounge, custom sneaker art bar, live street art, beer garden and a Mighty Cone food truck.
