Watch Bravo Unleash 60 Almost Nude Models on Austin in Risqué Stunt for Its New Show

Attention getting activation for 'Stripped'

Video: John Tejada

It’s not exactly simple to pull of a successful brand activation that translates well in real life and across all platforms. So how does a cable television brand promote its new show? Bravo descended on Austin to promote their new series ‘Stripped’—a social experiment where participants are forced to shed all of their material possessions for 21 days.

@maskeroni Alfred Maskeroni is director of video for Adweek.