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Keds is doubling down on its commitment to empowering women with a new campaign starring Allison Williams, Ciara and Tori Kelly.
When Keds launched in 1916, it gave women of the Woodrow Wilson era a less restrictive footwear option, and the brand's current slogan, "Ladies First Since 1916," is a callback to that heritage. "It's a platform that sums up the DNA of our brand. Back then, if you wanted to play sports, run after children, function, this was your first choice.

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