Back in April, Taylor Swift sang along to Drake and Future's "Jumpman," got distracted by the music, and fell off of her treadmill in a slapstick spot for Apple Music.
The fun commercial was a big hit, raking up millions of views in just a few hours. So, it's no surprise that the company would want to revive the narrative.
The sequel below stars Drake, and he's lifting weights instead of running. Initially he's listening to Frank Ocean while pumping iron, but once he's alone, the truth comes out: He takes out his iPhone 7 and switches on Swift's "Bad Blood."
Once he really stars to belt out the lyrics, that's when things go awry.
The 60-second spot was released Sunday during the American Music Awards. It also comes as rumors of a budding romance between Drake and Swift have populated gossip blogs, so the effort certainly capitalizes on that intrigue.
And as an art director at Cycle notes below, the number of brands and artists this ad is pushing is quite impressive.
This is an ad for:
– Apple Music
– Taylor Swift
– OVO Sound
– Jordan Brand
– Frank Ocean
– AMAs https://t.co/RmkTJ3HkYw
— ANDY (@trustandy) November 21, 2016
Directed by: Anthony Mandler
Production Company: BlackHand Cinema
Produced by: Kim Bradshaw
Director of Photography: David Devlin
Written by: Anthony mandler & Larry Jackson
Edited by: Sam Gunn – Whitehouse Post