How Kiehl’s No-Frills Creme de Corps Became the Go-to Lotion for Stars Like Oprah
Brand Marketing
Every brand hopes for a free plug on TV—"earned media," as the trade calls it—but endorsements don't get much better than they did on Oct. 25, 2012.
Benjamin Karsch Leads Revlon’s New Mission ‘to Inspire Love’
Brand Marketing
Benjamin Karsch is no stranger to larger-than-life CMO jobs. Procter & Gamble, Kraft, Johnson & Johnson, Cigna—Karsch has run the marketing for all of them. But Karsch (whom everyone calls [...]
Ad of the Day: OPI Brilliantly Creates a Whole Alphabet From Drops of Nail Polish
Brand Marketing
Color can communicate a lot of information, but not as clearly as if it were an actual language. So OPI made it into one. A sassy, gorgeous new campaign from [...]
As Makeup-Savvy Amateurs Become Breakout Stars, L’Oréal Looks for the Next Big Name
Performance Marketing
As Michelle Phan and others have proved, beauty vloggers are a lucrative resource for brands looking to find talent.
Beauty Video Marketers Are Finding a Second Home on Instagram
Performance Marketing
How-to beauty videos, which have been wildly popular on YouTube for years thanks to the likes of Michelle Phan, are increasingly finding a home on Instagram.
Michelle Phan: Getting Turned Down for a Job at Department Store Beauty Counter Launched My Career
Performance Marketing
Adweek spoke to YouTube sensation Michelle Phan about her rise to fame from starting out as a beauty tutorial vlogger to becoming an international businesswoman, working with brands like Dr [...]