Ad of the Day: L'Oréal Explains the Science of Creating Makeup Shades for All Skin Tones

How diversity is changing the world of cosmetics

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We've come a long way from "Maybe she's born with it. Maybe it's Maybelline."

The spunky, fancy-free spots featuring naturally gorgeous women punting "flawless skin" and "poreless perfection" have been standard L'Oréal branding since we were kids and our (too pink) lipsticks were fake. But they hardly highlight the nuances and frustrations of using makeup, which we only discover as adults, when our bathroom drawers are full of items we tried once and will never use again. 

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