Every brand hopes for a free plug on TV—"earned media," as the trade calls it—but endorsements don't get much better than they did on Oct. 25, 2012. On a Good Morning America segment called "Deals and Steals," a special guest cast her approving glance at a 12-ounce jar of skin cream, pronouncing it "an ash killer" and, simply, "fantastic."
How Kiehl's No-Frills Creme de Corps Became the Go-to Lotion for Stars Like Oprah
1.5 bottles sold every minute
