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Every brand hopes for a free plug on TV—"earned media," as the trade calls it—but endorsements don't get much better than they did on Oct. 25, 2012. On a Good Morning America segment called "Deals and Steals," a special guest cast her approving glance at a 12-ounce jar of skin cream, pronouncing it "an ash killer" and, simply, "fantastic."
The guest: Oprah. And the product: Kiehl's Creme de Corps skin lotion.
Even in the $460 billion world of cosmetics where youth potions and miracle creams are a dime a dozen, Creme de Corps is an unlikely hit.