As Makeup-Savvy Amateurs Become Breakout Stars, L'Oréal Looks for the Next Big Name

Contest will award a 1-year contract

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As Michelle Phan and others have proved, beauty vloggers are a lucrative resource for brands looking to find talent.

Today, L'Oréal Paris is launching "The Brush," its first global contest to find a makeup designer who will sign a one-year contract (a prize equivalent to 100,000 euros or about $116,000) with the brand. The winner will work with L'Oréal to create looks at shoots and beauty tutorials while also working with product development and representing the brand in press interviews.

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