Ad of the Day: This Woman's Heartbreaking Makeup Tutorials Double as Powerful PSAs

Reshma's beauty tips

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This isn't the kind of makeup tutorial you see every day.

In this compelling video by Ogilvy & Mather, a young vlogger named Reshma neatly walks viewers through the process of applying red lipstick while ensuring your lips stay moisturized and neatly outlined. But there's a catch, which is clear early on—though unexplained at first—from Reshma's appearance.

Check out the video here:

Watching Reshma calmly and bravely outline the steps of everyday beautification makes for a disturbing contrast.

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