This French Beauty Brand Wants Women to Be Comfortable With Their Flaws

For cosmetics brands, touting a particular product's capabilities—that it gets rid of redness, say, or makes your face radiate—is standard. But that method of advertising can often impose a certain beauty ideal, one that is impossible for most women to meet. In a campaign introducing Vichy in the U.S., the French brand ask consumers to forget about being flawless and instead accept their skin for what it is—while also using its brand's products.