How Brands Should Adapt to the Tech-Driven Future of Customer Experience

For many brands, curating a cutting-edge customer experience at the pace of technology can present a real challenge. Emerging tech is unpredictable, and brands don't know where they'll need to connect with their customers next. After all, it wasn't long ago that tweeting was something only songbirds did.

Quiz: What’s Your Mobile Advertising Personality?

Mobile advertising can oftentimes feel like a total mystery. There are many different methods to matching consumers to devices, targeting them at the right locations and measuring the effectiveness of your efforts. Today brands are expected to have a savvy mobile advertising strategy that delights people—wherever they may be.

How BMW and Mercedes-Benz Are Pushing the Boundaries of Auto Marketing

Test-driving a car is hard work compared to watching a test drive video on your phone. No wonder the process of buying an automobile is changing, and today's consumers are eager to research—and purchase—their dream rides online.

Spotify and Pandora Are Changing the Programmatic Tune for Advertisers

Does anyone go for a run, hop on the train or cook dinner anymore without queuing up Marc Maron's 'WTF' or their favorite Spotify playlist or Pandora station? I'm literally listening to Spotify right now while I type.

Why People Hate Pre-Roll, and 3 Other Reasons Ads Get Blocked

We hear lots of anxious chatter about ad blocker adoption and not nearly enough serious discussion of the underlying motivations. But understanding the consumer's reasons are arguably the most important part of the issue, especially for marketers.

A Step-by-Step Guide to Advertising on Instagram

Instagram advertising is blowing up. In the five months since Instagram opened its doors to all advertisers, more than 200,000 brands have started delivering ads on the platform.

Brands Are Using College Basketball-Style Brackets to Drive Huge Fan Engagement

The college basketball postseason exemplifies the ultimate in fan engagement.

What Do Athletes Really Think About Tweeting for Brands?

On social media, pro athletes are a little more like the rest of us. Their popularity isn't just about wins, but also about how likeable they are to their followers.

This Is What a Killer Instagram Ad Campaign Looks Like

Most marketers know visual content is where it's at. According to CMO Council, 65 percent of marketing executives believe that visual assets are core to how their brand story is communicated. But creating innovative and effective campaigns on Instagram, Snapchat, Pinterest and other visual-based marketing channels can be challenging, to say the least.

9 Times Media Changed the Outcome of a Presidential Election

Presidential candidates ignore technology at their peril. With each election, advances in media, analytics and targeting have given tech-savvy candidates a distinct advantage in the political marketplace. From Eisenhower’s TV […]