Facebook Exchange Partner Rocket Fuel Set To Blast Off In 2013; Plans 300 Hires
One of the earliest real-time bidding partners for Facebook Exchange, Rocket Fuel, is set to blast off in 2013, planning to hire 300 more people after more than doubling its staff in 2012.
One of the earliest real-time bidding partners for Facebook Exchange, Rocket Fuel, is set to blast off in 2013, planning to hire 300 more people after more than doubling its staff in 2012.
CEO George John spoke with AdExchanger , saying that the company boosted revenue by 238 percent in 2012, as well as seeing its new advertisers rise by 93 percent. He also told AdExchanger:
Thankfully, marketers have become more serious about delivering quantifiable results through digital advertising, and we have been here to really optimize those dollars spent.
Growth was across the board.
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