Facebook Exchange Adds Five Real-Time-Bidding Partners

Facebook added five real-time-bidding partners to its Facebook Exchange: Optim.al, Rocket Fuel, Nanigans, Criteo, and X+1, Ad Exchanger reported.

Facebook added five real-time-bidding partners to its Facebook Exchange: Optim.al, Rocket Fuel, Nanigans, Criteo, and X+1, Ad Exchanger reported.

They join AdRoll, AppNexus, DataXu, MediaMath, Tellapart, The Trade Desk, Triggit, Turn, and Xaxis, bringing the social network’s total number of approved Facebook Exchange RTB partners to 14, according to Ad Exchanger.

Of those 14 companies, Nanigans and Optim.al are the only ones that are also Facebook ads application-programming-interface partners, Ad Exchanger reported.

Facebook Exchange allows advertisers to bid in real-time for ads on the social network.

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