Nielsen: Live Tweeting Makes Up 57 Percent of Weekly Twitter TV Impressions
Second screen social engagement gives fans a global community with which to discuss their favorite shows and might be fueling a revival in live TV viewing.
One of the biggest challenges across media is the increase in options for consumers. When it comes to television, the advent of DVR and rise of cord cutters has correlated with a decline in cable subscriptions and overall TV viewership. But second screen social engagement gives fans a global community with which to discuss their favorite shows and might be fueling a revival in live TV viewing.
According to a report from Nielsen, the chatter during a live airing make up the majority of the weekly Tweets about a show, has an impact on more than just the people watching, and provide a ripe opportunity for increased viewership through DVR and streaming services.
Nielsen analyzed TV-related tweet impressions for 96 fall television shows and discovered that live tweeting accounted for 57 percent of the weekly Twitter TV impressions.