Social TV: The Value Of The Second Screen [INFOGRAPHIC]
Did you know that more than four in ten viewers use a second screen, such as a mobile device or tablet, half of the time that they watch TV?
What if I told you that 72 percent are more likely to watch a TV show after engaging with its social media page or second screen app? And when you consider that Americans spend at least 34 hours per week in front of a TV set, and that 51 percent of socially savvy viewers use social networks to connect with others whilst watching the same show, well, you do the (marketing) math.
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