Offerpal's In-Game Promotions Increase Developers Offer Revenue By 3X
In-game promotions have been a hot topic lately as we’ve seen a flurry of data from companies such as Peanut Labs providing best practices for publishers on more intricate use of offers to increase revenues. Adding to this knowledge base is Offerpal Media with their newest white paper released this morning that advises publishers on how to use in-flash, email and display based promotions to increase their offer-based revenue significantly. Offerpal has provided helpful white papers in the past, such as their white paper on virtual currency monetization that was published in Dec of 2008 and their latest is filled with good advice.
In a nutshell, players engaged in games may not find the offer wall, which is to the publishers detriment since traditional offer walls remain a crucial source of monetization revenue.
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