4 Tips to Better Monetize Social Games With Offers

Many social game developers, big and small alike, are seeing great results in monetizing their games with virtual currency. Direct payments make up a large portion of all microtransactions but the reality is that many users are just not willing to pull out credit cards or simply don’t have them. Peanut Labs’ co-founder and COO, Noman Ali, explained that many games incorporate offers and see a lift of 10-15% in revenues but could be seeing greater revenues if they actually followed best practices when it comes to integration of offers within games.