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Social Marketing
Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials

Platforms

Twitter to Test Ads Within Tweet Conversations

They will be placed after the first, third or eighth reply

Twitter will test contextually relevant ads, as well as different frequencies, insertion points and layoutsTwitter
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By David Cohen

October 14, 2021

Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.

After much effort to improve the health of conversations on its platform, it was only a matter of time until Twitter looked into ways to monetize those conversations.

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David Cohen

  • @9Number9
  • david.cohen@adweek.com

David Cohen is editor of Adweek's Social Pro Daily.

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