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The global rollout Thursday of Twitter’s Tips feature on iOS is just part of what product lead for creator monetization Esther Crawford called a philosophy to “turn followers into fans and fans into funds.”
The extended availability of Tips is the first step in Twitter’s push to “go beyond 280 characters,” head of consumer product Kayvon Beykpour said during a press call Thursday, adding, “Twitter’s purpose is to serve the public conversation. At its best, we think Twitter can be the conversational layer for the internet.