Twitter kicked off a pilot test Wednesday of its Shop Module, a dedicated space at the top of a business’ profile where they can showcase their products.
When people visit profiles that have Shop Module enabled, they can scroll through a carousel of products and tap on them to learn more or complete the purchase in an in-application browser, without having to leave Twitter.
The pilot is starting out with “a handful” of brands in the U.S.,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in