T.J. Adeshola and Sarah Rosen were elevated to new roles at Twitter Monday.
Adeshola was named head of global content partnerships, succeeding Jennifer Prince, who left the social network last November to become the first-ever chief commercial officer for the National Football League’s Los Angeles Rams.
He has been with the company for 10 years, most recently serving as head of U.S. sports partnerships.
In his new role, Adeshola will lead efforts to help professional content partners monetize their content, interact with fans and grow their fan base, heading a global team across entertainment, gaming, news and sports and driving and executing strategies for how partners can extend, market, monetize and scale their content and programming initiatives across Twitter.
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