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Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials

Super Bowl

Twitter Next’s Ryan Oliver on What Twitter Is Seeing in the Run-Up to Super Bowl 56

Brand Bowl, recognizing the best uses of the platform, returns for its fifth year

Pepsi was the MVP of last year's Brand BowlTwitter
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By David Cohen

February 3, 2022

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Twitter’s Brand Bowl, which recognizes companies that drive the most discussion on its platform during the Super Bowl, enters its fifth year with Super Bowl 56, and Twitter Next senior director for the U.S. and Canada Ryan Oliver spoke with Adweek about trends the social network is seeing as kickoff approaches.

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David Cohen

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  • david.cohen@adweek.com

David Cohen is editor of Adweek's Social Pro Daily.

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