Pepsi Becomes a Repeat MVP in Twitter's 2021 Brand Bowl

Beverage giant's Super Bowl halftime show boosted it to the top of the brand conversation list


PepsiCo’s flagship soft drink brand sat out this year’s Super Bowl, but that didn’t stop Pepsi from taking home top honors for the second year in a row in Twitter’s fourth annual Brand Bowl, recognizing the companies that drive the most discussion on its platform during the Big Game.

Pepsi scored the MVP award, given to the brand that drove the most overall conversation among Super Bowl advertisers, for its sponsorship of the halftime show and its use of Twitter before, during and after The

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