Twitter’s #BrandBowl 54: Pepsi’s Interactive Tie-in With Halftime Show Wins #MVP

Tums won the #Interception award for brands without a national spot

#brandbowl graphic
This year marked the third #BrandBowl. Twitter

Pepsi’s interactive experience tied to its sponsorship of the Super Bowl LIV Halftime Show earned the beverage brand Twitter’s #MVP award in #BrandBowl 54.

@9Number9 david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.