Pepsi’s interactive experience tied to its sponsorship of the Super Bowl LIV Halftime Show earned the beverage brand Twitter’s #MVP award in #BrandBowl 54.
This year marked the third #BrandBowl, which is Twitter’s way of recognizing brands that drive discussion on its platform during the Big Game.
#BrandBowl 54 included eight categories: Four returning quantitative categories selected based on Twitter data exclusively provided by customer experience management platform Sprinklr, and four new qualitative categories that were judged by the Twitter Next brand strategy team.
The four quantitative categories were #MVP, #FanFavorite, #Interception and #Quarterback, and the four qualitative categories were #Hashtag, #Connect, #12thPlayer and #Creativity.
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