The Big Game

Twitter’s #BrandBowl 54: Pepsi’s Interactive Tie-in With Halftime Show Wins #MVP

Tums won the #Interception award for brands without a national spot

#brandbowl graphic
This year marked the third #BrandBowl.Courtesy Twitter
By David Cohen

February 3, 2020

Pepsi’s interactive experience tied to its sponsorship of the Super Bowl LIV Halftime Show earned the beverage brand Twitter’s #MVP award in #BrandBowl 54.

David Cohen

David Cohen is editor of Adweek's Social Pro Daily.

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