Pepsi Turns the Super Bowl Halftime Show Into a National Campaign

In addition to a TV spot, beverage brand will debut a new website and special packaging

Halftime Show headliner The Weeknd appears in a national TV ad for Pepsi. Pepsi

In its 10th year as the official sponsor of the Super Bowl Halftime Show, Pepsi is going big—and long.

@hiebertpaul Paul Hiebert is a CPG reporter at Adweek, where he focuses on data-driven stories that help illustrate changes in consumer behavior and sentiment.