Pepsi Turns the Super Bowl Halftime Show Into a National Campaign

In addition to a TV spot, beverage brand will debut a new website and special packaging

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

In its 10th year as the official sponsor of the Super Bowl Halftime Show, Pepsi is going big—and long.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in