Twitter Next’s Ryan Oliver Discusses Trends Leading Up to the Big Game

Users talk about advertisers who are in and out, while brands prep games within the game

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Ryan Oliver, senior director of brand strategy team Twitter Next, shared some thoughts with Adweek on trends the social network is seeing in the runup to Super Bowl LV.

Tweets about National Football League games were up 27% this season, with impressions rising 63%, and Oliver sand brands were already getting involved in conversations about the Big Game as the league’s playoffs ran their course.

“Super Bowl ads are a reflection of the life we’re living at this particular time,” Oliver said.



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