TruTV is using Facebook Live to whet the appetite for Big Trick Energy, its new magic-themed series.
Big Trick Energy features four magicians who are best friends—Wes Barker, Alex Boyer, Eric Leclerc and Chris Ramsay—and it debuts on TruTV Thursday (April 22) at 10:30 p.m. EST.
Agency Glow came up with the idea of having the four magicians perform in a Facebook Live event prior to the show’s premiere, at 5 p.m. ET that same day.
Glow director of marketing Sean
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